When you design a website for your Perth business, you should focus on making the experience as easy as possible for visitors to the site. There’s a lot of competition out there and you need to make the right impression – a website which is clunky and difficult to use is going to result in people bouncing off. Let’s take a look at some web design features which provide a user friendly experience.
Don’t try to get too clever with the navigation on your website. Although you may think it looks great to have a sleekly designed concealed navigation pane, expect users to bounce out when they can’t figure out how to navigate the site. Go for a classic easy to spot and easy to use menu with clearly labelled sections and include a search box so people can find what they’re looking for.
Quick load times
Even if you do have the highest quality videos and graphics available on your website, no one is going to hang around long enough to see them if your site takes forever to load. People aren’t going to sit patiently for your slow website and they’ll click off in favour of a speedier alternative. With every design decision that you make, make sure that the final product will load within a decent time frame.
Clear, informative content
Once people arrive on your website, your content needs to be clear and to the point. Visitors should be able to quickly get an impression of what your business is about, what they offer and why they should choose you. When visitors arrive on your landing page, make it as easy as possible for them to find what they’re looking for with easy to understand content.
These days, there’s no excuse not to make sure your website is mobile device compatible. Almost everyone uses devices to access websites and you need to make sure yours loads quickly and is formatted correctly. Remember, mobile devices aren’t just for browsing – users also make purchases so check that your eCommerce store has a mobile friendly checkout.
Colours and fonts
Be careful with colour – we’ve seen too many websites that have text in colours which are almost impossible to read or backgrounds that provide no contrast so everything blends together. And don’t get seduced by curly, fancy fonts. Instead, stick to the easy to read classics and be consistent with your font choice throughout the website. Not sure whether your colour and font choices are easy to read? Ask a few friends to take a look.
For an awesome Perth web designer, the design team at Dilate Digital can help. We specialise in working with a variety of clients to deliver aesthetically appealing and user friendly websites. We get to know your business and deliver a web experience which reflects your brand. Let’s get started!
For eye-catching website design in Perth, contact the team at Dilate Digital today on 1300 345 283.