4 Reasons You Should Hire a Graphic Designer for Your New Website

If you Google how to design your own website, you’ll probably come across a lot of results telling you how easy it is and a DIY job might seem like a really good idea at first – after all, how hard can it be? Well, the truth is that there’s a lot that goes into the design of a new website and it’s often best left to the experts.

If you’re thinking of hiring a professional Perth graphic design company to create your new website, we’re here to share why this is probably a really good idea.

Allows you to customise

When you use a graphic designer, they’ll take the time to get to know you and your business and create a customised finished product which suits the needs of your business. From the color scheme to the practical functionality, your designer can turn your ideas into a reality so you’re left with an original, eye-catching website which stands out from the crowd. With a designer, you won’t be left with a cookie cutter website that looks that same as everyone else’s.

Superior design knowledge

In the ever-changing world of graphic design, there are always new technologies and trends which can be used to optimise your website. A professional designer will use their expertise to implement stunning design trends that you may have never considered to deliver a truly unique final product. Your designer will be able to use rich, visual details to make your website look incredible.

Saves you time

A professional graphic designer knows what they’re doing and will make sure your finished product looks perfect. If you have a go at creating your website yourself, you could find yourself halfway through the project only to find that it’s actually a lot harder than it looks. This can stretch out your timeline and means that on top of running your business, you’re also having to make decisions about colors, themes, and logos for your new website. Hiring a professional graphic designer takes the stress out and means you can hand over the hard work.

Ensures accessibility

Making your new website visually appealing is only part of the job – your designer will also make sure that it’s easily accessible on different mobile devices and screen sizes. It’s no good having a beautiful website that doesn’t look right when viewed on devices other than a computer and your graphic designer will create a website that looks great no matter how it’s viewed.

For an expert graphic designer, Perth based Dilate Digital have a team of designers who can help transform your website into something unique and user friendly. We’ll create a powerful and interactive digital experience so your business really stands out. Let’s get started!

If you’ve been on the lookout for graphic design companies Perth, speak to the talented team at Dilate Digital today on 1200 345 283.

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Web Design Perth: How to Create a User Friendly Digital Experience

When you design a website for your Perth business, you should focus on making the experience as easy as possible for visitors to the site. There’s a lot of competition out there and you need to make the right impression – a website which is clunky and difficult to use is going to result in people bouncing off. Let’s take a look at some web design features which provide a user friendly experience.

 

Easy navigation

Don’t try to get too clever with the navigation on your website. Although you may think it looks great to have a sleekly designed concealed navigation pane, expect users to bounce out when they can’t figure out how to navigate the site. Go for a classic easy to spot and easy to use menu with clearly labelled sections and include a search box so people can find what they’re looking for.

 

Quick load times

Even if you do have the highest quality videos and graphics available on your website, no one is going to hang around long enough to see them if your site takes forever to load. People aren’t going to sit patiently for your slow website and they’ll click off in favour of a speedier alternative. With every design decision that you make, make sure that the final product will load within a decent time frame.

 

Clear, informative content

Once people arrive on your website, your content needs to be clear and to the point. Visitors should be able to quickly get an impression of what your business is about, what they offer and why they should choose you. When visitors arrive on your landing page, make it as easy as possible for them to find what they’re looking for with easy to understand content.

 

Mobile compatibility

These days, there’s no excuse not to make sure your website is mobile device compatible. Almost everyone uses devices to access websites and you need to make sure yours loads quickly and is formatted correctly. Remember, mobile devices aren’t just for browsing – users also make purchases so check that your eCommerce store has a mobile friendly checkout.

 

Colours and fonts

Be careful with colour – we’ve seen too many websites that have text in colours which are almost impossible to read or backgrounds that provide no contrast so everything blends together. And don’t get seduced by curly, fancy fonts. Instead, stick to the easy to read classics and be consistent with your font choice throughout the website. Not sure whether your colour and font choices are easy to read? Ask a few friends to take a look.

 

For an awesome Perth web designer, the design team at Dilate Digital can help. We specialise in working with a variety of clients to deliver aesthetically appealing and user friendly websites. We get to know your business and deliver a web experience which reflects your brand. Let’s get started!

 

For eye-catching website design in Perth, contact the team at Dilate Digital today on 1300 345 283.

Using Colour Psychology in Your Website Graphic Design Perth

Although it’s essential that you have a functional and user friendly website, you also need to ensure that the aesthetics of the design grabs the attention of users as soon as they land on your site. When it comes to the look of your website, don’t underestimate the impact that colour can have on the emotional response of potential customers. Today, we’ll be looking at the psychology of colour and how to incorporate these concepts into your website design.

 

Is colour psychology really a thing?

It sure is. There are a lot of studies showing the impact that colour can have on our mood and behaviour and it can be a powerful tool when used from a graphic design perspective. The trick to using colour psychology in the design of your website is to understand what feelings each colour can trigger. Below is a quick guide to what colour psychology has to say about the various colours:

 

  • Blue – Blue is one of the most liked colours and this is due to soothing and calming effect it can have. However, in large doses blue can also lower your mood.

 

  • Green – If you’re looking for a calming colour which brings balance and harmony, green is the right choice. It’s also a sign of growth and health.

 

  • Yellow – A great all-rounder, yellow evokes joy, fun, inspiration and general feelings of happiness without being too over the top. It’s also the easiest colour to see.

 

  • Red – Red conveys power, enthusiasm and energy. However, use with care as it can also be linked to aggression and can evoke strong reactions.

 

  • Pink – Pink evoke feelings of softness, compassion and romance. It’s a very nurturing colour and doesn’t show much power.

 

  • Orange – Orange is a motivating colour which gives a sense of enthusiasm, optimism and fun. It can also help stimulate the appetite.

 

  • Purple – Purple can help convey a sense of luxury and opulence and is also linked to spirituality and creativity which makes it a bit distracting.

 

How does this help my website design?

Good question! It means that you can capitalise on the feelings that various colours evoke and use them to target your audience. For example, the psychology of colour shows that red is an energetic colour but you should use it sparingly on your website because it can come across as aggressive. You can also choose colours which suit the personality of your business. For example, if you’re a finance company then green may be the perfect option due to its connection with growth while a florist might choose pink due to the nurturing, compassionate vibe. Have some fun with colour and see what looks best!

 

If you’re in need of a talented graphic designer Perth, our team at Dilate Digital are the experts into creating new and innovative websites for a range of businesses. We help create beautiful digital solutions and our websites are also easy to use and mobile friendly. Let us grow your business!

 

For Perth graphic design to transform your website, contact Dilate Digital today

 

4 Easy Ways to Build the Off-Page SEO for Your Perth Business

When it comes to SEO, Perth businesses need to consider both on-page and off-page SEO to create a presence right at the top of search engine results. On-page SEO is the process of optimising the individual parts of your website through your content and code. While you have control over your on-page SEO, off-page SEO is a little trickier as you have less control of and involves creating external links to your website. To get you started, let’s take a look at some easy ways you can start to boost your off-page SEO.

 

1.      Focus on social media

Every business should have a social media presence and it can do wonders for your off-page SEO when you build relationships and engage with your audience on social media platforms as it can mean valuable external links back to your website. To get the benefits of social media, you can’t create social media accounts and leave it at that – respond to comments and reviews, answer questions that people post and upload interesting content or pictures.

 

2.      Write awesome content

A good way to get one of those hard-to-get external links is to concentrate on writing interesting, high quality content which has the potential to be shared over other websites or social media platforms. The goal is to have content which other people share and link to. This is easier said than done but remember that original content is never wasted so keep thinking of ways your content can add value to your target audience.

 

3.      Get on question and answer forums

The more useful you are, the more people are going to be interested in your business. To that end, getting on question and answer forums and offering expert advice can be a great way to get links back to your website. Forums such as Quora, Yahoo Answers and eHow have people asking questions about almost every topic under the sun so get answering and include links to your business.

 

4.      Share those videos

Don’t get freaked out by the thought of putting videos out there. They don’t have to be long or complicated and can be a fun way to promote your business. Whether it’s a demonstration of your product, a series of troubleshooting videos around your area of expertise, an introduction to your brand or anything else you can think of, you can upload your videos to popular websites such as YouTube as a clever way to get links. Just remember to do it right with an eye catching title, proper description and reference links.

 

Dilate Digital provide a full range of SEO services to improve the search engine ranking of your business. We use a range of clever strategies to help your business stand out from the pack and work closely with you for the best results possible. Let us grow your business!

 

For an awesome SEO company Perth, speak to the Dilate Digital team today on 1300 345 283.

Our Top 4 Digital Marketing Myths

Digital marketing is when businesses advertise their products or services via digital means such as websites, search engines, mobile devices, social media and email. The world of digital marketing is innovative and ever-changing which is why there are so many myths flying around on a regular basis. Today, we look at some of the most common myths and give you the real story.

 

Myth #1: SEO is dead

Well, if we had a penny for every time we hear this one. While it’s very true that things that worked from an SEO perspective years ago simply wouldn’t work now, all that means is that you need to constantly be on top of the new strategies. SEO is still just an important as ever and if you ignore it, you’ll get left behind. As search engine bots have become more advanced, so have SEO strategies – get on board!

 

Myth #1: You only need to pick one form of social media

There are a lot of different aspects to digital marketing and it’s common knowledge that it’s important to get on board with social media. However, a lot of businesses think it’s sufficient to pick just one social media platform and run with it. The reality is that in a competitive digital market, being across a number of platforms can help reach a wider audience and boost the visibility of your business. Think about the forms of social media that your target audience would be most likely to use and go from there.

 

Myth #3: All you need is one digital marketing person

Once upon a time when digital marketing was just starting out, it might have been enough to have one person on your team in charge of digital marketing. However, these days the number of different areas that one person would need to across would make it almost impossible. With the content marketing, social media, paid advertising, email marketing, SEO and analytics involved, you need a few people on your digital marketing team if you really want results.

 

Myth #4: Traffic to the website is the most important thing

There’s a bit more to it than just traffic. Yes, increasing traffic to the website is a great goal to have when it comes to your digital advertising. However, there’s no point generating traffic to your website if you’re attracting users who aren’t interested in your business and simply click off. Instead, look at attracting your target audience so the traffic to your website actually leads to conversions.

 

Dilate Digital are a full service digital marketing agency Perth who deliver all kinds of digital awesomeness to businesses of all shapes and sizes. Whether you’re after expert consultancy to point you in the right digital direction or are looking for a full-service marketing package, we can help.

 

If you’ve been on the lookout for an digital advertising agency Perth, contact the dynamic Dilate Digital team today on 1300 345 283.

 

Can Meta Tags Improve the SEO for Your Business?

These days, it’s easy for meta tags to be overlooked in favour of other SEO strategies given that they no longer impact on the search engine ranking of your website. However, they do offer other advantages and continue to be an important part of your overall SEO strategy. So, when it comes to SEO, Perth businesses shouldn’t overlook the humble meta tag. Let’s take a closer look!

What are meta tags?

Meta tags are short descriptions which are used to describe the content of a particular webpage. The description doesn’t actually appear on the web page but is designed to give information to the search engine and to users. While less important from a ranking perspective these days, the meta description that you enter is what users see when your business appears in the search engine rankings.

Why are meta tags important?

When the descriptionof your meta tag is engaging and contains the right keywords, it encourages users to click into your websiteas it’s what users see in the search engine results. Your meta tag shows users that your website contains the relevant information and therefore can increase conversions. So, while they may not impact on your ranking, they do have a positive impact on your click through rates.

What should I include in my meta tags?

The two parts of your meta tag will be your title and description. Your title is meant to give users insight into the content of the page and will help them make a decision as to whether they click or not so use your words wisely! Aim for less than 70 characters so the whole title fits in the search engine results and use high quality keywords which accurately reflect the content of the webpage.  Make sure the most important keywords are the beginning of your title and don’t use the same keyword multiple times.

Like your title tag, accurate meta descriptions can help with the click through rate to your website. Aim for between 150 to 160 characters so, again, the description fits in the search engine results. Don’t cut and paste the same description for different webpages. Instead, try to make them as unique as possible. If you have a large website with numerous page, at least try to organise descriptions for the most important pages. Don’t forget a call to action such as ‘learn more’ or ‘join today’ in your description.

Dilate Digital offer a full range of SEO services to boost your company right the top of the search engine rankings. We’re a full service digital marketing agency and we develop creative, strategic and technical solutions for your business so it stands out from the crowd. Let us grow your business!

If you’ve been looking for an awesome SEO agency Perth, contact Dilate Digital today on 1300 345 283.

Optimising Your Email Marketing Services: How to Get More Subscribers

Email marketing continues to be a very effective way to reach your customers and it’s an important aspect of any digital marketing strategy. Of course, without a list of subscribers, you wouldn’t have anyone to actually target with your email marketing. To keep that list as long as possible, let’s take a look at ways you can increase your number of email subscribers.

Make the subscribe form visible

People aren’t going to go hunting around your website to find where they can sign up to your email list. You have to make it obvious! Have a subscribe button at the top each webpage so visitors can sign up quickly and easily. Having an obvious subscribe form also means that you’ll catch people who are interested in your business at that moment and want to know more. Remember, people have a short attention span so you need to make it easy.

Offer an incentive

Visitors are much more likely to sign up to your email list if they’re going to get something out of it. Have an offer available such as discount, a free eBook or free shipping – anything that’s going to encourage people to sign up to your email. You can also offer incentives for existing subscribers if they forward the email newsletter on to others which is a great way to engage a new audience.

Develop an easy form

A complicated email sign up form is unlikely to be popular amongst users. Make your form as easy as possible to sign up to otherwise you’ll find that people simply won’t want to spend the time filling out all the fields. Although you can include additional fields in your form, keep your required fields as minimal as possible – a name and email address will suffice.

Enlist subscribers through social media

You don’t just need to rely on your website to get new subscribers – also use your business’s social media accounts to encourage people to sign up. You could even run a Facebook competition where people enter by signing up to your email list. Get creative!

Make it easy to opt out

People don’t like to be trapped into receiving a whole heap of emails they don’t want so make it clear that you can opt out of the email list easily. Have a clear unsubscribe button at the bottom of each email and also state when they sign up that opting out is easy. It may sound counterintuitive, but you’ll get far more interest that way.

Dilate Digital specialise in email marketing Perth so you can reach your audience more easily. We provide easy to use software which can help with email campaign creation and allows you to easily communicate with subscribers. The software also includes specific analytics so you can develop a laser-focussed campaign. Perfect!

For email marketing specialists, speak with Dilate Digital today on 1300 345 283 and we can get you started!

The 5 Benefits of Outsourcing Your Content Writing Services

When it comes to your digital marketing strategy, content is king and to compete with other businesses you need to be continually producing unique content – after all, search engines love it! Of course, this is easier said than done. Content creation is hard work and a lot more time consuming than people realise. With a that in mind, let’s look at some of the main advantages to having your content creation outsourced so you don’t need to worry about it.

Saves you time

One of the biggest benefits of hiring a professional content writer is the time you’ll save. Running a business is hard work at the best of times without having to worry about creating blog posts, webpage content, email marketing and other pieces of content necessary for your digital marketing campaign. Using a professional content writer means you can spend your time on other aspects of the business while also being confident that your content will arrive on time.

High quality content

A professional content writer is just that – a professional. You don’t need to worry about receiving a poorly written piece of content full of grammatical areas when you go through a content writing service. Content writers have the skills and experience to provide you with well researched, high quality content which reflects the tone of your business.

Correct use of keywords

From an SEO perspective, you need to have the right keywords included in your content while also ensuring that the content itself is relevant and entertaining. Not an easy task! If you have a blog, a professional content writer will develop a topic which allows for the use of the right keywords and then create compelling content which provides value to users. With your website content, the keywords will be worked seamlessly into the copy so it still reads well and contains all the relevant information.

Improves the user experience

Your content writer will get to know your business and develop content which helps improve the experience of your customers. From interesting blog topics to concise landing pages, it’s all about engaging with your audience and bringing back to your website time and time again. If you know what you want to say but just aren’t sure how to say it, a content writer will be able to help.

If you’re been on the lookout for an awesome copywriter Perth, Dilate Digital have a team of masterful content creators who can help develop fresh, interesting content for your website. We’ll get to know your business so your content is true to your brand and we can develop a comprehensive content plan to suit your needs. To make life a whole lot easier, let us take care of your content!

For a range of content marketing services for your business, speak to the team at Dilate Digital today on 1300 345 283.

Are You Blowing Your AdWords Budget?

Ranking organically in search engine results can be hard work which is why many businesses couple their organic efforts with an AdWords campaign. AdWords is form of PPC (pay per click) advertising which means your ads go straight to the top of the search engine above organic results. However, you have to pay for the privilege so it’s important you spend your budget wisely. As experts in providing PPC services to our clients, we’re here to share common mistakes businesses make with their AdWords budget so you can avoid them in the future.

Setting the budget too high

A lot of businesses start with unrealistic expectations of what they’ll get out of their AdWords campaign and allocate too much money in the first instance. Start small with your budget and then monitor how much your campaign increases your turnover. If it’s working well, you can always allocate more money to the budget.

Not using targeting

There are a number of targeting options available on AdWords and you should take advantage of them to get more bang for your buck so you’re not spending money where you don’t need to. For example, if you provide services in only a certain area, set your location targeting to reflect this. Otherwise, you’ll start popping up all over the internet for users who can’t use your service because they’re not in the right location.

Forgetting about tracking

If you don’t take advantage of the tracking options offered through AdWords, you’ll have no idea if your money is being spent wisely. Take the time to get to know how tracking works so you can keep an eye on your campaigns. If you find that a particular campaign isn’t working that well, you can pause it and focus on something else. Keeping a close eye on your tracking means that you can make the changes you need to so your budget works hard for you.

Not developing negative keywords

Your negative keywords list on AdWords is a list of keywords that you don’t want your ads showing up for. Take the time to grow your list of negative keywords so you don’t waste money having your ads show up in searches that aren’t actually relevant to your business. For example, if you have a business that provides luxury furniture, you can include phrases such as ‘cheap furniture’ and ‘budget furniture’ in your negative keywords as people who use these search terms won’t be interested in your products.

Linking to the wrong landing page

The whole point of your AdWords campaign is to increase traffic to your website to facilitate conversions. With that in mind, there’s no point spending money on ads which are going to take users to the incorrect landing page. For example, if you advertise a product in your ad, make sure the link takes users directly to that product rather than your homepage.

If you need a helping hand with your AdWords management, Dilate Digital can help. We’ll get your AdWords campaign off the ground and continually monitor the results to ensure maximum efficacy for your business. If you’re ready to appear right at the top of the search engine results, call us and we can get you started!

For help with all things PPC Perth, contact Dilate Digital today on 1300 345 283.

The Power Of An Awesome Logo For Your Business Website

If you’re thinking about the branding for your website, don’t make the mistake of overlooking the importance of your business logo. Your logo can make a big impact and so make sure you take the time to make it as memorable as possible. Dilate Digital have extensive experience providing graphic design Perth and are here to show you the positive impact an awesome logo can have for your business.

How a great logo can help your business

Often all it takes is a glance at a recognisable logo for you to know exactly which company it belongs to. A great logo helps your business stand out from the competition and is a valuable way to engage your audience. If you take the time to create a memorable logo, potential customers will remember it and make the automatic connection with your business.

Your logo acts as a snapshot for your business and offers a simple way to reflect its personality. Whether you’re going for a fun, laid back feel or a polished, professional approach, a cleverly designed logo can provide a strong visual representation of your business to potential customers. A logo can also be a sign of professionalism and, due to the fact that large companies tend to use logos, identifies you as an established and trusted business.

Getting your logo design right

When you’re designing your logo, don’t rush the process in an attempt to get all of your branding sorted as quickly as possible. Remember that a logo is the identifying mark for your business and you need to be happy with it – after all, it’ll be representing your business for a long time! It’s risky to drastically change your logo down the track because customers would have already (hopefully) made a strong association with your original design. With that in mind, make sure you’re confident with your logo design and that it accurately represents your business.

Given the importance of an eye catching and engaging logo, it’s a good idea to enlist the help of a web development company to help in the graphic design and branding for your business. They’ll be able to transform your ideas into the perfect logo which can then be used for the branding on your website, social media, PPC advertising and email marketing.

Dilate Digital have a team of talented graphic designers Perth at the ready to help develop the branding for your business.  Our savvy team of experts can help develop engaging design and branding to reflect the personality of your business and help your stand out. Let’s get started today!

For digital branding Perth, speak to the team at Dilate Digital today on 1300 345 283.