4 Ways To Make Your AdWords Campaign More Effective

Although it’s possible to increase your search engine rankings organically with a successful digital marketing strategy, there are times when you might want to give your business a bit of a boost. An AdWords campaign, which is a popular form of PPC (Pay Per Click) advertising, provides businesses with a way to get to the top spot of Google searches easily. Of course, it isn’t as simple as making a few ads and getting instant results – there’s a bit of an art to getting it right with your AdWords.

Dilate Digital are an AdWords consultant in Perth and our extensive experience means we know how to create a successful campaign. With that in mind, we’re here to share out top tips for a successful AdWords campaign.

1.      Get your keywords right

With AdWords, it’s all about inserting the right keywords into your ads so you need to do some keyword research before you start submitting ads. To make things easier, Google provide a number of tools to help find highly ranked keywords relevant to your product or service. You can then incorporate these keywords into your ads in an engaging way.

2.      Optimise your landing pages

Your ads are designed to capture the interest of your audience and get them to click – your website needs to do the rest. It’s no good having great click rates on your ads only to have visitors leave your site immediately. Make your landing pages clear and informative so visitors can see that your product or service matches the message provided in your ads so they can immediately see they haven’t been misled. Your landing page should also tell your visitor what they should do next.

3.      Target your audience

Don’t make the mistake of thinking that a wider net will engage more visitors. It’s better to target your ads so people who will actually be interested in your business are clicking onto your website. Targeting your audience can be achieve by using specific keywords rather than phrases which are too general. You can also target through language and location. Think about your audience and write the ad with them in mind.

4.      Keep track of your ads

When you only have a limited amount of money to spend on paid advertising, it’s a waste of your budget if you never check how your ads are doing. Use Google analytics to see how successful your ads are and if you find some aren’t performing well, you can put them on hold and try a different approach. Tracking the success of your ads will optimise your campaign and see what’s working.

Dilate Digital provide a range of digital marketing services for your business and will develop an awesome strategy which will help your business grow. We are a Google AdWords specialist who can help your business develop a successful AdWords campaign to grow your customer base and target your desired audience. If you want more information about how AdWords can help your business, speak to one of the team today.

If you’re looking for a Google AdWords agency for your business, contact Dilate Digital today on 1300 345 283.

How You Can Make Sure Your Business Website is Mobile Friendly

You might have the best website in the world but if you can only experience its full functionality when you’re on a computer, you risk mobile users clicking out of your site very quickly. With people increasingly accessing the internet through mobile devices, it’s more important than ever to make sure your website is easy to use on all devices.

As experts at web development Perth, Dilate Digital know what it takes to ensure that your website is mobile friendly and today we’ll be sharing some of our wisdom.

Focus on a responsive design

Rather than creating two separate websites for desktop and mobile devices, focus on having a website that adjust depending on the size of the screen the user has. This means that no matter the mobile device users are viewing your website on, their experience is optimised. These days, there are a so many different devices of varying sizes that it makes sense to take the time to develop a fully responsive website.

Compress your images

You should make sure your images are of high quality so they’re not blurry or grainy on mobile devices but you need to check that images are compressed to make things easier for mobile users. Not only does this reduce load times, it also means that mobile users aren’t having their data drained.

Keep your design simple

A simple website design is not only easier to navigate but it also makes things much easier when it comes to ensuring your site is mobile friendly. Things that might look amazing on a computer may not translate so well into a mobile device so make sure you have the right balance.

Make sure your text and buttons are big enough

Mobile users don’t want to have to spend half their life zooming in on the text of your website or accidentally pressing the wrong buttons because they’re so teeny tiny. Make sure that when your website is accessed on mobile devices, the text and buttons are the right size so users don’t have to make any adjustments.

Keep on updating

Once your website has been developed to be more mobile friendly, don’t just forget about it. Web design is a constantly evolving area and as time goes on there could be adjustments to make so your website is even more efficient for mobile devices. Also, take into account any user feedback as to issues your website may have with mobile compatibility so these can be fixed.

Dilate Digital is a Perth based full service digital agency and we would love to work with you to build your business. We provide web development services to ensure that your website is mobile friendly and uses the latest web technologies. We cater to businesses of any size to make sure your website is visually appealing and easy to use.

For website development Perth, contact Dilate Digital today on 1300 345 382 and have a chat to the team.

Why Digital Marketing Is Essential Your Business

If you’re still sticking to only traditional, offline marketing for your strategy, it may be time to rethink your marketing campaign. These days, it’s essential that you have a digital marketing strategy in place so you can compete effectively with your competition. In an increasingly digital world, you risk being left behind if you don’t embrace online forms of marketing.

As a digital marketing company, we know first-hand the importance of this type of marketing. So, let’s take a look at exactly what digital marketing can do for your business!

It’s cost effective

Perhaps one of the most important things to remember about adopting a digital marketing strategy is that it’s far more cost effective than traditional marketing. This means that even if your business has only a small budget allocated to marketing, you can achieve a lot with your digital marketing strategy.

It focuses on conversions

Digital marketing isn’t just a vague strategy which looks at how many likes you’re getting on social media or how many people visit your website – it specifically looks at how much of your traffic is converting into sales, subscribers, or whatever else you want to achieve through your website. This means that your strategy is specially targeted towards better performance for your business.

It’s keeping up with a mobile audience

Not only do businesses need to keep up with the fact that people are increasing looking online for products and services, you also need to remember that an increasing amount of people are looking at the internet through mobile devices. Your digital marketing campaign will look specifically at how this mobile customer base can be engaged.

It reaches a wider audience

Digital marketing, as compared to traditional marketing, has the advantage of being able to target the vast online community. With more and more people turning to the internet when it comes to accessing products and services, a clever digital marketing strategy means that you’re reaching your target audience and taking advantage of platforms such as social media and email.

It’s easy to track success

If you’re worried that digital marketing just won’t work for your business, one of the great things about a digital strategy is that it’s easy to track results. With many forms of analytics available, you’ll easily be able to see what’s working and what’s not so you can adjust your strategy as needed.

Perth based Dilate Digital specialise in providing awesome digital marketing consultancy for our clients. We provide digital marketing services to companies of all different shapes and sizes and work with you to develop a marketing strategy which will make your business stand out. If you’re ready to take your digital marketing to the next level, give the team at Dilate Digital a call.

For digital marketing consultants in Perth, contact Dilate Digital today on 1300 345 283.

Why Link Building Is Essential For Awesome SEO

Link building forms an essential part of your SEO (search engine optimisation) strategy and, although it can be one of the most challenging aspects of SEO, building high quality links can make all the difference for your business.  It takes some skill to get links back to your website but is essential if you want search engine traffic to your website.

If you’re looking for SEO for your Perth business, we’ll be looking at why it’s important to incorporate link building into your strategy.

What’s the big deal with link building?

Link building is important because it helps Google identify that your webpage is of high quality and therefore deserving of a higher rank in the search engine. Although no one knows the algorithm that Google uses to determine search results (that would make things too easy), most experts agree that quality links are a significant factor.

Of course, the focus needs to be on building quality links as Google has cottoned on to some of the strategies used for link building. Back in the day, simply putting your details in some web directories was enough for link building but it’s now a whole lot harder now with Google expecting high quality links.

How can my business get high quality links?

  • Create quality content –If your focus is on getting external links back to your website rather than on the actual content you’re trying to get links to, you have the whole thing back to front. The first step is to concentrate on your content so you have valuable information which is worth sharing. Once you have great content, you can set out to try to find high quality links.
  • Develop sharable information –When it comes to content that other websites are more likely to link to, infographics and diagrams tend to be a great option and can be easily shared across social media and other platforms. These bite sized chunks of content can then be picked up by different websites. List posts are also popular sharable bits of content, as is new data or research that you may have come across.
  • Network through email –A lot of link building is networking and email is a great way to do this. For example, if you write an article which mentions a certain product or service, you can contact that company to let them know you’ve mentioned or linked to them. Chances are, they’ll go on to share your content which provides a relevant link for your website.
  • Comment on relevant websites – Find out what the reputable blogs and forums are relevant to your industry and take the time to visit every now and then. Post comments which add value, such as offering additional tips or data, and then you can provide a link back to your website. Don’t just leave a link and leave – it’s about adding value and interacting.

Dilate Digital are an SEO consultant in Perth and we provide targeted SEO strategies no matter the size of your business. Our team of experts can help to optimise your search engine rankings so you can stand out from your competitors. Whether you want keyword analysis, page optimisation or better link building, we can help.

For an SEO agency in Perth, speak to the team at Dilate Digital today on 1300 345 283.

How You Can Get More Email Subscribers For Your Business

Getting email subscribers for your business is important. It gives you a way to keep your brand visible, promote new products and services, and build a relationship with your customer base. If you’re interested in increasing your email marketing services, you first need to make sure you have a decent amount of email subscribers who you can engage.

But how do you get more email subscribers?

Today, we’ll be letting you in on some simple ways to keep those email subscribers coming in.

Have strategically placed opt-in forms

Don’t just have one op-in form at the top of your webpage or your home page – have them placed strategically in other places around your website so interested users can sign up at various locations. For example, you could include an opt-in form at the end of every new blog post.

Make it clear they can unsubscribe

People can be a bit hesitant about email subscribing due to previous experiences where it’s been difficult to unsubscribe. Make it clear that users can unsubscribe at any time and have an unsubscribe button included in each email.

Run social media competitions

Competitions are a great way to engage your audience – people tend to love them – and you could easily run a competition through social media where people need to become an email subscriber in order to be in the running for some sort of prize. This has the added bonus of leading potential customers to your website.

Encourage forwarding of the email

An easy way to increase the number of email subscribers is to encourage customers who are already signed up to forward the email on to family and friends. This could be done by way of a special promotion for new subscribers or simply reminding existing subscribers to spread the word. People respond well to recommendations from friends so it can be very effective.

Offer an incentive

Offering a small incentive for customers who subscribe to your email, such as a discount on your product or service or a free eBook, is an easy way to provide value to your users. Most users know that it only takes a minute to sign up to an email list so will often be more than happy to take you up on an offer.

Split test your methods

Don’t try just one method of increasing email subscribers and leave it at that. Experiment with different ideas and test to see which one is more effective. For example, try a shorter opt-in form which only asks for name and email for a couple of months and a longer one for the next couple of month which gets more details. You can then compare which method got the better result.

If your business is looking for an email marketing specialist, Dilate Digital can help. We provide user friendly email software which can bridge the communication gap between your business and your target audience.

For an email marketing consultant, have a chat to Dilate Digital today on 1300 345 283.

How Retargeting Advertising Can Make Your Business Even More Successful

You know when you’re on the internet and you notice ads appear for websites you recently visited? Well, that’s retargeting advertising and it can have serious benefits for your business when you put it into practice.

Retargeting means that when someone visits your website, uses your app or gives their email address to you, they’ll continue to be shown ads for your business on other sites, social media and search engines.

And it really works!

If you don’t already have a retargeting campaign in place, now’s the time to do it and we’re to tell you why.

Provides a gentle reminder

People are always doing a million things at once and it’s easy for someone to be on your website and then get distracted with something else. Retargeting ads can be an effective way of reminding customers that they were on your website and can prompt them to finish what they were doing. These ads aren’t the annoying popup type which users tends to hate so they provide an unobtrusive reminder.

Cost effective

Remarketing advertising is a cost-effective marketing strategy for your business because it only targets people who have already shown an interest in your business. Some forms of advertising try to get the attention of everyone and anyone which can be a bit hit and miss. The fact that remarketing is specially targeted means it costs less and provides better results.

Better brand recall

One of the biggest goals of any business is brand recognition. You want customers to get to know who you are and what you do. With retargeting, your brand is constantly popping up in different places and even if people don’t click on the ads too often, it means that you’re the first business they think of when it comes to your particular product or service.

Makes marketing sense

Failing to use retargeting advertising is a missed marketing opportunity. Think about how many times a customer may have almost made a purchase before getting distracted or have been looking at your business on social media before having the get back to work. If you’re not making yourself visible and encouraging them back to your website, you’re missing out on potential conversions.

Engages visitors

There are a lot of different types of retargeting ads you can choose and they can be used to engage previous visitors to your website. For example, your ad could show a current promotion you have going on to engage customers who have previously used your service. It could also show a similar product to one that a visitor has previously been interested in. The creativity that comes of retargeting ads is a great opportunity to continually engage your audience.

Dilate Digital can help you use AdWords retargeting and remarketing to encourage visitors back to your website. Don’t worry, we handle all the set up and technical work while designing remarketing ads which will engage your customer base and lead to improved conversions.

At Dilate Digital, we can help your business develop a retargeting marketing campaign. Give us a call today on 1300 345 283.

Top 3 Tips From a Digital Marketing Agency For Creating Your New Website

So, you’ve made the decision to create a new website for your business – awesome! Even if you’re far from a coding expert and will need a little help along the way, there are a few things you can keep in mind during the development process so you really build your brand.

As a digital marketing agency in Perth, we have a LOT of experience with websites so we’re here to help by sharing some of our juiciest tips to make sure you get the results you want when creating your new website.

Know what you want

One of the first things you need to decide is what you want to achieve with your website. Having a clear idea of the intention of your website now means you don’t have do an overhaul down the track when you realise you’ve done in the wrong direction. Are you looking to generate interest in your business so you have more leads? Do you want a way to display your work to potential clients? Do you want an Ecommerce website so you can sell your products directly?

Having a clear goal in mind means you can target the features of your website to achieve this, such as investing in high quality images if you want an Ecommerce website.

Get your URL right

Your URL is what people need to type in to get to your web page. Don’t get too fancy with your URL – you want it to be short, to the point and memorable. You want potential customers to get a sense of your business from your URL and a clever URL now means you don’t have to change it later. Make sure the URLs for all of the pages of your website are also just as clear and concise.

For example, to learn about our website services you need to visit https://www.dilate.com.au/websites/. This is clear, to the point and you know where you’re heading. To avoid confusion, make you check that there are no websites out there with a very similar URL.

Think about style and features

When you’re at the stage of thinking about what your website will look like, it can be easy to be overwhelmed with choices. Firstly, think about the style of your brand so you can zero in on themes which will fit. Are you going for a minimalist, elegant feel or do you want something fun and dynamic?

Have a look on other similar business websites to get a sense of the features which might apply to you so you know what you like and don’t like. Once you’ve narrowed down what elements you like and what type of theme fits your business, it makes the design process a whole lot easier.

Dilate Digital is a digital marketing company based in Perth who offer a range of services depending on the needs of your business. If you’re looking to launch a new website, we can work with you to create a site which is totally unique and captures the personality of your business.

If you need a digital marketing consultant in Perth, speak to the team at Dilate Digital today on 1300 345 283 and we can get you started.

Top 3 Tips From a Digital Marketing Agency for Creating Your New Website

So, you’ve made the decision to create a new website for your business – awesome! Even if you’re far from a coding expert and will need a little help along the way, there are a few things you can keep in mind during the development process so you really build your brand.

As a digital marketing agency in Perth, we have a LOT of experience with websites so we’re here to help by sharing some of our juiciest tips to make sure you get the results you want when creating your new website.

Know what you want

One of the first things you need to decide is what you want to achieve with your website. Having a clear idea of the intention of your website now means you don’t have do an overhaul down the track when you realise you’ve done in the wrong direction. Are you looking to generate interest in your business so you have more leads? Do you want a way to display your work to potential clients? Do you want an Ecommerce website so you can sell your products directly?

Having a clear goal in mind means you can target the features of your website to achieve this, such as investing in high quality images if you want an Ecommerce website.

Get your URL right

Your URL is what people need to type in to get to your web page. Don’t get too fancy with your URL – you want it to be short, to the point and memorable. You want potential customers to get a sense of your business from your URL and a clever URL now means you don’t have to change it later. Make sure the URLs for all of the pages of your website are also just as clear and concise.

For example, to learn about our website services you need to visit https://www.dilate.com.au/websites/. This is clear, to the point and you know where you’re heading. To avoid confusion, make you check that there are no websites out there with a very similar URL.

Think about style and features

When you’re at the stage of thinking about what your website will look like, it can be easy to be overwhelmed with choices. Firstly, think about the style of your brand so you can zero in on themes which will fit. Are you going for a minimalist, elegant feel or do you want something fun and dynamic?

Have a look on other similar business websites to get a sense of the features which might apply to you so you know what you like and don’t like. Once you’ve narrowed down what elements you like and what type of theme fits your business, it makes the design process a whole lot easier.

Dilate Digital is a digital marketing company based in Perth who offer a range of services depending on the needs of your business. If you’re looking to launch a new website, we can work with you to create a site which is totally unique and captures the personality of your business.

If you need a digital marketing consultant in Perth, speak to the team at Dilate Digital today on 1300 345 283 and we can get you started.

The 3 most common web development fails

With innovative web development, Perth businesses can create a memorable brand which means more visitors and customers who want to stay on your site to have a look around. However, along with good web development there is also the bad. If you’re aware of some of the common web development mistakes that businesses make, you can be prepared so you don’t fall into the same trap. So today, let’s look at our top picks for web development fails.

1.      Too many bells and whistles

Some businesses seem to think that more stuff you have on your website the better and end up with a site which is overloaded with fancy fonts, pop up videos, overlong content and images in every blank space. This approach is completely overwhelming for visitors and means that the design of your website detracts from your actual product or service. More doesn’t equal better with your web development so don’t be scared of having some blank space on your website with carefully placed content and images. With that in mind, don’t go nuts with creative fonts as these can be hard to read. Choose an easy to read font and stick with it throughout the website.

2.      Not creating the website for your audience

No matter how amazing your website is, if it’s not catering to your target audience then you’re fighting a losing battle. Too many businesses make the mistake of designing a website without considering the demographic or group of people they want to attract. You need to take this into account when deciding on the content, tone, images and appearance of the website so you’re attracting the attention of the right audience when they click onto your site. Without matching your website to the customers who you want to use your product or service, you risk losing valuable conversions.

3.      Lack of mobile friendliness

So, your website looks great on the computer and is easy to navigate with no speed issues. That’s great but is not the only thing to consider. How about when you click into your website from a mobile device? If your website transforms into a hot mess on a smartphone, you still have some work to do. These days, it’s expected that your website will be mobile friendly and you need to take this into account with your web development. Online searches through mobile devices are becoming more and more common and you’ll be missing out on a lot of potential customers if your website is slow to load or difficult to navigate. Make mobile compatibility a priority and you’ll be reaching a much bigger audience.

Dilate Digital are Perth web developers who can create a powerful and interactive digital experience. From small business to large organisations, we know that every client is unique and create websites to reflect the personality of your business using the latest web technologies.

For creative Perth web development, speak to the team at Dilate Digital today on 1800 345 283.

Why Facebook Advertising Works

Facebook isn’t just a way to socialise and share pictures of your cat – it’s also a great way to promote your business. If you haven’t considered Facebook advertising, now is the time to start as it’s an effective way of reaching your target audience and engaging with potential customers. Today, let’s look at the reasons that Facebook ads can be so effective.

A low cost option

Advertising can be expensive and businesses need to strike a balance between reaching their intended audience without blowing their budget. Thankfully, Facebook advertising is a relatively low cost option and you can tailor your ad campaign to suit your budget. This means you’re reaching the huge audience present on Facebook without overspending on your advertising budget.

Facebook Advertising Perth

Reach a wider audience

Tapping into Facebook advertising means that you’re reaching a bigger audience, particularly those who use mobile devices. People spend a lot of time of Facebook throughout the day, with many users accessing this platform multiple times, and well positioned ads can increase brand awareness to a large audience compared to other forms of online advertising.

Ability to target your audience

The problem with some forms of advertising is that you have to put your ad out there in the hope it eventually reaches your target audience. Facebook advertising makes the process easier by providing options to target your ads to specific demographics. You can target your ads to a specific gender, marital status, certain interests or location to make it more likely that the Facebook user viewing your ad will be interested.

Make edits easily

Even if you’ve proofread a hundred times, sometimes you just don’t notice a mistake until your ad is live. Luckily, Facebook makes things easy by allowing for quick editing of your ad as required. This means that any issues, such as typos or incorrect links, with your advertising can be rectified quickly.

Increased traffic to your website

Having strategic Facebook ads in place can lead to increased traffic to your website when interested users click on an ad. This means that people who otherwise may not have found your website are made aware of your brand and can be introduced to your product or service. Of course, you need to make sure you have interesting content within your website to give interested users a reason to return.

Provides tracking for your campaign

Even through Facebook ads are relatively inexpensive, you still want to be assured that your campaign is working for your business. To make it easy to keep track of how your campaign is going, Facebook offers a number of metrics such as how many times your ad was shown, the amount of clicks it received and cost data.

At Dilate Digital, we provide Facebook marketing for Perth businesses and help you connect with users to promote your business. Our experience and expertise in social media marketing means that your brand is promoted to your target demographic through carefully developed ads.

For Facebook advertising strategies, contact Perth based Dilate Digital today and we’d be happy to help.