Can Meta Tags Improve the SEO for Your Business?

These days, it’s easy for meta tags to be overlooked in favour of other SEO strategies given that they no longer impact on the search engine ranking of your website. However, they do offer other advantages and continue to be an important part of your overall SEO strategy. So, when it comes to SEO, Perth businesses shouldn’t overlook the humble meta tag. Let’s take a closer look!

What are meta tags?

Meta tags are short descriptions which are used to describe the content of a particular webpage. The description doesn’t actually appear on the web page but is designed to give information to the search engine and to users. While less important from a ranking perspective these days, the meta description that you enter is what users see when your business appears in the search engine rankings.

Why are meta tags important?

When the descriptionof your meta tag is engaging and contains the right keywords, it encourages users to click into your websiteas it’s what users see in the search engine results. Your meta tag shows users that your website contains the relevant information and therefore can increase conversions. So, while they may not impact on your ranking, they do have a positive impact on your click through rates.

What should I include in my meta tags?

The two parts of your meta tag will be your title and description. Your title is meant to give users insight into the content of the page and will help them make a decision as to whether they click or not so use your words wisely! Aim for less than 70 characters so the whole title fits in the search engine results and use high quality keywords which accurately reflect the content of the webpage.  Make sure the most important keywords are the beginning of your title and don’t use the same keyword multiple times.

Like your title tag, accurate meta descriptions can help with the click through rate to your website. Aim for between 150 to 160 characters so, again, the description fits in the search engine results. Don’t cut and paste the same description for different webpages. Instead, try to make them as unique as possible. If you have a large website with numerous page, at least try to organise descriptions for the most important pages. Don’t forget a call to action such as ‘learn more’ or ‘join today’ in your description.

Dilate Digital offer a full range of SEO services to boost your company right the top of the search engine rankings. We’re a full service digital marketing agency and we develop creative, strategic and technical solutions for your business so it stands out from the crowd. Let us grow your business!

If you’ve been looking for an awesome SEO agency Perth, contact Dilate Digital today on 1300 345 283.

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Optimising Your Email Marketing Services: How to Get More Subscribers

Email marketing continues to be a very effective way to reach your customers and it’s an important aspect of any digital marketing strategy. Of course, without a list of subscribers, you wouldn’t have anyone to actually target with your email marketing. To keep that list as long as possible, let’s take a look at ways you can increase your number of email subscribers.

Make the subscribe form visible

People aren’t going to go hunting around your website to find where they can sign up to your email list. You have to make it obvious! Have a subscribe button at the top each webpage so visitors can sign up quickly and easily. Having an obvious subscribe form also means that you’ll catch people who are interested in your business at that moment and want to know more. Remember, people have a short attention span so you need to make it easy.

Offer an incentive

Visitors are much more likely to sign up to your email list if they’re going to get something out of it. Have an offer available such as discount, a free eBook or free shipping – anything that’s going to encourage people to sign up to your email. You can also offer incentives for existing subscribers if they forward the email newsletter on to others which is a great way to engage a new audience.

Develop an easy form

A complicated email sign up form is unlikely to be popular amongst users. Make your form as easy as possible to sign up to otherwise you’ll find that people simply won’t want to spend the time filling out all the fields. Although you can include additional fields in your form, keep your required fields as minimal as possible – a name and email address will suffice.

Enlist subscribers through social media

You don’t just need to rely on your website to get new subscribers – also use your business’s social media accounts to encourage people to sign up. You could even run a Facebook competition where people enter by signing up to your email list. Get creative!

Make it easy to opt out

People don’t like to be trapped into receiving a whole heap of emails they don’t want so make it clear that you can opt out of the email list easily. Have a clear unsubscribe button at the bottom of each email and also state when they sign up that opting out is easy. It may sound counterintuitive, but you’ll get far more interest that way.

Dilate Digital specialise in email marketing Perth so you can reach your audience more easily. We provide easy to use software which can help with email campaign creation and allows you to easily communicate with subscribers. The software also includes specific analytics so you can develop a laser-focussed campaign. Perfect!

For email marketing specialists, speak with Dilate Digital today on 1300 345 283 and we can get you started!

The 5 Benefits of Outsourcing Your Content Writing Services

When it comes to your digital marketing strategy, content is king and to compete with other businesses you need to be continually producing unique content – after all, search engines love it! Of course, this is easier said than done. Content creation is hard work and a lot more time consuming than people realise. With a that in mind, let’s look at some of the main advantages to having your content creation outsourced so you don’t need to worry about it.

Saves you time

One of the biggest benefits of hiring a professional content writer is the time you’ll save. Running a business is hard work at the best of times without having to worry about creating blog posts, webpage content, email marketing and other pieces of content necessary for your digital marketing campaign. Using a professional content writer means you can spend your time on other aspects of the business while also being confident that your content will arrive on time.

High quality content

A professional content writer is just that – a professional. You don’t need to worry about receiving a poorly written piece of content full of grammatical areas when you go through a content writing service. Content writers have the skills and experience to provide you with well researched, high quality content which reflects the tone of your business.

Correct use of keywords

From an SEO perspective, you need to have the right keywords included in your content while also ensuring that the content itself is relevant and entertaining. Not an easy task! If you have a blog, a professional content writer will develop a topic which allows for the use of the right keywords and then create compelling content which provides value to users. With your website content, the keywords will be worked seamlessly into the copy so it still reads well and contains all the relevant information.

Improves the user experience

Your content writer will get to know your business and develop content which helps improve the experience of your customers. From interesting blog topics to concise landing pages, it’s all about engaging with your audience and bringing back to your website time and time again. If you know what you want to say but just aren’t sure how to say it, a content writer will be able to help.

If you’re been on the lookout for an awesome copywriter Perth, Dilate Digital have a team of masterful content creators who can help develop fresh, interesting content for your website. We’ll get to know your business so your content is true to your brand and we can develop a comprehensive content plan to suit your needs. To make life a whole lot easier, let us take care of your content!

For a range of content marketing services for your business, speak to the team at Dilate Digital today on 1300 345 283.

Are You Blowing Your AdWords Budget?

Ranking organically in search engine results can be hard work which is why many businesses couple their organic efforts with an AdWords campaign. AdWords is form of PPC (pay per click) advertising which means your ads go straight to the top of the search engine above organic results. However, you have to pay for the privilege so it’s important you spend your budget wisely. As experts in providing PPC services to our clients, we’re here to share common mistakes businesses make with their AdWords budget so you can avoid them in the future.

Setting the budget too high

A lot of businesses start with unrealistic expectations of what they’ll get out of their AdWords campaign and allocate too much money in the first instance. Start small with your budget and then monitor how much your campaign increases your turnover. If it’s working well, you can always allocate more money to the budget.

Not using targeting

There are a number of targeting options available on AdWords and you should take advantage of them to get more bang for your buck so you’re not spending money where you don’t need to. For example, if you provide services in only a certain area, set your location targeting to reflect this. Otherwise, you’ll start popping up all over the internet for users who can’t use your service because they’re not in the right location.

Forgetting about tracking

If you don’t take advantage of the tracking options offered through AdWords, you’ll have no idea if your money is being spent wisely. Take the time to get to know how tracking works so you can keep an eye on your campaigns. If you find that a particular campaign isn’t working that well, you can pause it and focus on something else. Keeping a close eye on your tracking means that you can make the changes you need to so your budget works hard for you.

Not developing negative keywords

Your negative keywords list on AdWords is a list of keywords that you don’t want your ads showing up for. Take the time to grow your list of negative keywords so you don’t waste money having your ads show up in searches that aren’t actually relevant to your business. For example, if you have a business that provides luxury furniture, you can include phrases such as ‘cheap furniture’ and ‘budget furniture’ in your negative keywords as people who use these search terms won’t be interested in your products.

Linking to the wrong landing page

The whole point of your AdWords campaign is to increase traffic to your website to facilitate conversions. With that in mind, there’s no point spending money on ads which are going to take users to the incorrect landing page. For example, if you advertise a product in your ad, make sure the link takes users directly to that product rather than your homepage.

If you need a helping hand with your AdWords management, Dilate Digital can help. We’ll get your AdWords campaign off the ground and continually monitor the results to ensure maximum efficacy for your business. If you’re ready to appear right at the top of the search engine results, call us and we can get you started!

For help with all things PPC Perth, contact Dilate Digital today on 1300 345 283.

The Power Of An Awesome Logo For Your Business Website

If you’re thinking about the branding for your website, don’t make the mistake of overlooking the importance of your business logo. Your logo can make a big impact and so make sure you take the time to make it as memorable as possible. Dilate Digital have extensive experience providing graphic design Perth and are here to show you the positive impact an awesome logo can have for your business.

How a great logo can help your business

Often all it takes is a glance at a recognisable logo for you to know exactly which company it belongs to. A great logo helps your business stand out from the competition and is a valuable way to engage your audience. If you take the time to create a memorable logo, potential customers will remember it and make the automatic connection with your business.

Your logo acts as a snapshot for your business and offers a simple way to reflect its personality. Whether you’re going for a fun, laid back feel or a polished, professional approach, a cleverly designed logo can provide a strong visual representation of your business to potential customers. A logo can also be a sign of professionalism and, due to the fact that large companies tend to use logos, identifies you as an established and trusted business.

Getting your logo design right

When you’re designing your logo, don’t rush the process in an attempt to get all of your branding sorted as quickly as possible. Remember that a logo is the identifying mark for your business and you need to be happy with it – after all, it’ll be representing your business for a long time! It’s risky to drastically change your logo down the track because customers would have already (hopefully) made a strong association with your original design. With that in mind, make sure you’re confident with your logo design and that it accurately represents your business.

Given the importance of an eye catching and engaging logo, it’s a good idea to enlist the help of a web development company to help in the graphic design and branding for your business. They’ll be able to transform your ideas into the perfect logo which can then be used for the branding on your website, social media, PPC advertising and email marketing.

Dilate Digital have a team of talented graphic designers Perth at the ready to help develop the branding for your business.  Our savvy team of experts can help develop engaging design and branding to reflect the personality of your business and help your stand out. Let’s get started today!

For digital branding Perth, speak to the team at Dilate Digital today on 1300 345 283.

Top 10 Questions You Should Ask Your Web Developer

Enlisting the help of a web developer can do awesome things for your business website and can transform it into an easy to use, interactive site for your customers. The trick is to make sure it’s the right fit before you get started. When it comes to web development Perth, there are a few questions you should always ask your developer so you can be confident you’ll be getting the results you want.

1.      Can I see examples of previous work?

Take a look at your web developer’s previous websites to get idea of the quality of their work and to confirm that their style suits your business. If a potential developer is hesitant to show you their work, it’s probably time to look elsewhere.

2.      Who will be managing the project?

It’s good to know who you’ll be dealing with throughout the project. Although it’s likely that your web development team will consist of multiple people, you need to know who your main point of contact will be. Make sure you speak directly with that person prior to committing so you know it’s the right fit.

3.      What is the timeline for the project?

You need to get a realistic timeline for the development of your business website so you know when you’ll be up and running. Getting an estimate early on means that you won’t have unrealistic expectations during the project.

4.      What about eCommerce website design?

If you need an online shop for your website, check that your developer is up to date with eCommerce solutions and can deliver a site which is attractive, secure, and easy to use.  Always ask to see examples of their prior eCommerce web designs.

5.      Will the site be mobile friendly?

In the age of mobile devices, it’s essential that your new website is mobile friendly for optimal results. Always check that your web developer can guarantee that your new website is compatible with mobile devices.

6.      Can I update my website easily?

It’s no good having an amazing looking business website if you can’t update it yourself. Check that your website content is going to be easy to manage yourself without the need for advanced coding knowledge and ask what training will be included to allow you to update without issues.

7.      Will you offer ongoing support?

Once you have your website up and running, see how much support your web developer is willing to provide. It’s important to find a company who will help you with troubleshooting or questions once your website is complete.

What else can you offer?

If you’re impressed with your web developer, see what else they can offer your business. Many web development companies can also assist with content marketing, SEO services, AdWords and other aspects of digital marketing which could be helpful for your business into the future.

Here at Dilate Digital, we have an incredible team of Perth web developers who will help transform your business website into an interactive digital experience for your customers. We create easy to update, responsive, mobile friendly websites that reflect the needs of your business.

For awesome website development for your business, contact Dilate today on 1300 345 283.

Make Your Search Engine Happy with SEO Friendly URLs

Ok, your website looks amazing, you have great keywords throughout the site and your content is engaging. Awesome job! However, an often overlooked part of business websites is the URL structure.  It’s important that your URLs are all in order, not only because they look better but also because they make search engines happy from an SEO perspective.

Dilate Digital are a SEO company Perth and today, we’ll be giving you the insider knowledge on how to make the URLs for your website SEO friendly.

Keep it simple

A good URL is easy to understand and reflects the associated landing page. Keep your URLs as simple as possible so it’s easy to see at a glance what the page is about. Look out for URLs which contain unnecessary numbers or characters and clean them up – it looks much better!

Include your keywords

If you’ve gone to the effort of putting your SEO keywords into your landing page content, you should also include them in your URL structure. Using keywords in your URLs makes your pages look more appealing to users as they match the original search terms and they can also be used as anchor text when the URL is copied into other websites.

Shorter is better

Although it’s unlikely that the length of your URL will have an impact on SEO (unless it’s ridiculously long), it’s a good idea to keep your URLs short and sweet. More than anything else, it’s unnecessary to have a long URL – brevity is best, and you should be able to clearly indicate what your page is about in only a few words.

Avoid unnecessary characters

Stick to the main keywords in your URLs and separate them with a hyphen. Don’t be tempted to muck around with the format and use other characters, such as underscores or asterixis, and avoid using ‘and’ or other unnecessary words. Search engines and users like consistency so keep that in mind with your URLs.

Use canonical tags

When users type in a URL, there are a number of variations they can use which will lead them to the same page. For example, you could type in www.website.com.au, http://website.com.au and http://www.website.com.au and they would all lead to the same place. However, this can mean that the search engine thinks you have duplicate content which can impact on your SEO ranking. To remedy this, use a canonical tag to let the search engine know which is the main version so the other versions aren’t treated as duplicate pages.

Dilate Digital are experts in SEO Perth and have helped companies of all shapes and sizes increase their search engine rankings and stand out from the digital crowd. We can help your business implement a number of strategies so you’re ready to go with a successful SEO campaign.

For SEO service Perth, contact Dilate Digital today on 1300 345 283 and we can get started building your business!

How Exactly Does AdWords Keyword Bidding Work?

PPC (Pay Per Click) advertising is an awesome way to boost your business to the top of search engine results to increase your visibility. The most well-known PPC platform is AdWords which has a reputation for being user friendly once you get to know it. However, one aspect of AdWords that can take a little while to get used to is the bidding system. Luckily, Dilate Digital provide expert AdWords services to our clients and are here to un-confuse things by explaining exactly how you use AdWords to bid on keywords.

What is AdWords keyword bidding?

When you set up your AdWords account, you select keywords which will be included in your ads and have the most relevance to your business. When a user types in one of your chosen keywords, it will hopefully mean that your ad will appear right at the top of the Google search results. Hang on though, it’s not that easy. You’re not the only business which has chosen those particular keywords so there will be a number of you vying for only three spots.

So how does Google choose the lucky winners? Well, that’s where keyword bidding comes in. You can set your bid to let AdWords know how much you’re willing to pay for a click on your ad and you compete with other businesses who are also bidding on the same keyword. When it comes to getting one of the three tops spots, AdWords don’t just consider your bid – it also considers the quality of your ad and ad extensions that you have in place.

What are my bidding options?
Ok, so we’ve discussed how you need to set your bidding amount for the maximum cost per click (CPC) that you’re willing to pay. When it comes to setting your bid, there are a few options you can choose. There is a manual option which lets you set you max bid amounts yourself and this gives you control over the budget for your campaign. The default bid amount will be applied to all the keywords in your ad group, but you can also choose to increase or decrease your bid for certain keywords if you like.

There is also the automatic option of letting AdWords manage your bidding for you and this is a popular choice if you’re short on time. You set your daily budget and AdWords does the rest by working to get the most clicks for your ads within your budget. Whether you choose a manual or automatic option, there are a number of tools available on AdWords which can help you choose your keywords and place your bids. AdWords can also provide estimates to help you decide how much you should bid to get one of the top spots.

Dilate Digital and our team of experts can help with your AdWords management and marketing to increase visibility, traffic and leads to your business website. Thanks to our experience with AdWords Perth, we can help your business stand out from the pack. Let’s get started today!

For PPC marketing services, speak with the talented team at Dilate today on 1300 345 283.

3 Things To Look For In A Digital Marketing Consultancy Company

You’re probably well aware of the importance of a good digital marketing campaign for your business but sometimes it’s difficult to know where to start. Whether you just want a helping hand in the initial stages of developing your strategy or need some guidance for your existing marketing team, going with a digital marketing consultant can make all the difference when it comes to optimising your campaign.

Today, we’re taking a look at some of the things you should look for before signing on with an internet marketing company.

Look into the company

Before you contact a digital marketing company, take the time to do some research. Firstly, have a look at their website and make sure it’s polished and professional. Let’s be honest, if the website of a digital marketing company is poorly designed then it’s probably time to move on straight away. Look at what services the company offers so you can be assured that consultancy is one of the main services that they provide and look online for reviews and testimonials from clients. Check out their social media accounts as well so you can be sure they practice what they preach in terms of a holistic digital marketing strategy.

Check for the right fit

If you’re happy that the company you’re considering is legitimate, you also need to check that they’re the right fit for your business. Contact them directly and ask specific questions about their previous work with similar sized businesses. It’s a good idea to go with an agency who has experience in providing consultancy services to businesses similar to your own as they’ll have a clearer idea of what works and what doesn’t. Speaking to someone at the agency directly is also a good way to get a feel for how a potential working relationship will work out. Remember, often the relationship with a digital marketing agency will be long term so you need to be comfortable working together.

The price is right

When it comes to quality digital marketing consultancy, you need to remember that you get what you pay for. Although you need to stay within your budget, a price that’s too good to be true will often mean that you’re not getting a quality service. Quality consultancy means that you’re streamlining your digital marketing campaign which can lead to a bigger ROI (return on investment) overall. A consultant can also save you having to hire a new person for your marketing team which is a huge saving for your business!

If you’re ready to maximise your online marketing, the awesome digital marketing consultants at Dilate Digital can offer your business an obligation free consultation. We work with businesses of all different shapes and sizes to implement a digital marketing strategy which works for you.

For digital marketing consultants Perth, contact the team at Dilate Digital today on 1300 345 283.

AdWords Mistakes That Your Perth Business Should Avoid

AdWords is most well-known form of PPC (pay per click) advertising and is an awesome way to get your business featuring right at the top of search engine results. When done right, your AdWords strategy will drive more traffic to your website but it can cost you money if your campaign isn’t handled well. As experts in AdWords management Perth, we’re here to share with you the mistakes you should avoid if you want to have a successful AdWords campaign for your business.

Mistake #1: Not using the right keywords

Well done, you have a beautifully constructed, well-written ad which you’re proud to put on display. Hang on a minute – where are your keywords? Too many businesses make the mistake of forgetting all about using the right keywords when writing their ads and, well, keywords are kinda the point. Once you’ve done your research and have a list of keywords, make sure you use those exact keywords or phrases in your ads.

Mistake #2: Forgetting about negative keywords

AdWords gives you the option of setting negative keywords so your ads won’t show up for those particular words. There are some search results that you won’t want your ads showing up for and negative keywords helps to exclude irrelevant traffic, which in turn reduces the cost of your campaign. Your AdWords account will offer some initial negative keyword suggestions and you can then take it from there.

Mistake #3: Linking to the incorrect landing page

Remember that your ads are only part of the equation. You also need your landing pages to be on point so when users click your ads, they’re happy to stay on your site and have a look around. Not only that, they need to be taken to the most relevant landing page – it’s no good have an ad for a specific product on your website only for users to be taken to the home page when they click. Think about your link!

Mistake #4: Not testing new ads

Test, test, test! You should constantly be looking to improve your AdWords results and the best way to do that is to test your ads to see what gives you the best results. Try out different keyword sets, headlines, positioning and targeting to see what gives the best results. Even if you have ads which are performing well, you should always be seeing what you can improve. Give your new ads time to perform and if they’re really not working, they can just be paused so you can try something else.

Mistake #5: Setting unrealistic goals

You want results with your AdWords campaign. Fair enough – you’re paying for it after all! But you need be realistic about your goals and make sure your budget is sufficient. For example, you can’t set a miniscule budget and expect massive results. Set a budget which is high enough for you to actually reach your goals and remember that it can take a little while to see results so don’t abandon your campaign prematurely.

For all things PPC, Perthbased Dilate Digital are here to share the digital love.With a successful AdWords campaign under your belt, you’ll be getting targeted traffic to your website and growing your customer base. Let’s work together to grow your business!

If you’ve been on the lookout for AdWords services, contact Dilate Digital today on 1300 345 283.