Perth, Meet Adwords, I Feel Like You Two Will Get Along

For any business owner with an online presence, Adwords is definitely a tool worth looking in to. The idea is that there are probably hundreds, if not thousands, of people searching your niche on Google. Whether you’re offering a product, service, or information, you can display your ad at the top of the search results when a person searches the keywords you’ve decided you want to lead back to your business. Google Adword services are used by businesses of all shapes and sizes to reach their target audience, and efficient campaign management is crucial to have a successful Adwords campaign. But what should you be aware of before you start?

Adwords is one of Googles advertising tools, where businesses can promote themselves above organically ranked results, meaning more customer exposure and likelihood of visitors. With a PPC, or pay-per-click, campaign like this, Google will expect a small return for the leads it generates. By choosing keywords which are highly relevant to your page, your quality score will increase and it may give you the chance to lower your bid. Your click-through rate, or CTR, is the percentage of people who clicked your ads divided by the amount of people who saw it. This will tell you just how relevant your Adwords campaign is to your designated keywords.

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If you are able – There are a lot of metrics to consider, from cost per conversion and clicks, to average conversion value. These all need to be assessed and analyzed so that you can make successful adjustments, and avoid trying to fix something that’s not broken. A successful call to action is another critical part of a great campaign that can give drastic results when used correctly. A call to action isthe link trying to encourage the user to perform a certain action, such as “Click Here” or “Download our free podcast”. This encourages further interaction from them, as well as giving you the chance to bulk out your email strategies with the new contact information.

Your keyword choice will determine a huge part of your outcome, so choose wisely. Single worded keywords tend to attract searchers who aren’t sure of what results they want so probably aren’t interested in buying so early- so unless you’re really confident, keep your keywords closely aligned to your service. For an example, we will pretend our business is in water filter installation, and we want our keywords to be “water filter installation”. You can decide on the match type for your campaign, which has four main types;

  • Exact Match
    This is where your ad will be displayed if your keyword selection is matched exactly.
    -“water filter installation” , but not “best local water filter installation”
  • Phrase Match
    Here the keyword must appear in the same order in the search query
    -“Local water filter installation in Perth”, but not “water filter cheap installation”
  • Broad Match
    Here the reins are given to Google a bit more, and Google will decide what search terms are most relevant to your keywords. You may end up spending a lot of your budget on trying to sell your installation service to people who searched “water hose installation”, or “how to install an air filter”.
  • Broad Match Modifier
    This is the balancing act of options 3 and 4. Google is told that each word in your chosen keyword has to be present in the search query, in any order. This means that you’re likely to reach a large base, and this can be used alongside Exact Match in a successful campaign.

The most important part of your Adwords campaign is the data you collect for analysis, which will help you to further improve and refine your tactics in order to reach even more people. Test a variety of ads, calls to action, concepts, and other tweaks and adjustments. You ay find a voice which your customers relate to easier, which will result in more visitors and more sales.

Of course there is a whole lot more to Adwords, and Google is only getting more and more intuitive, but the above should give you a fair idea of what to expect and aim for. Here at Dilate, we know Adwords like the back of our hand- so, if you need any help, just ask! We can help with your Adwords campaign, as well as your SEO strategies, web design, content, and all of your online marketing needs.

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Do You Really Understand Your SEO Services

Technology is progressing at lightning pace these days, and as society scrambles to keep up, our lifestyle changes to acquiesce it. And as our lifestyle changes, the technology adapts, creating a perpetual race of one trying to understand the other better. So if you’re not even trying to understand the full impact of your digital presence, you’re going to get left behind as everyone else snowballs on. Which brings us to our first step of creating a truly powerful website; SEO. If you’re looking for tips, tricks, or complete SEO services in Perth, you’ve come to the right place (and just in time). Scroll down to see our explanation of how you can make SEO work for you.

SEO, or search engine optimization, is the practice of developing your page in a way that encourages search engines to offer your site to viewers who search a certain set of keywords. Well, you wouldn’t expect to see army tanks when you search for pasta recipes, so SEO is a law of nature when it comes to our internet use. And by understanding the process around it, you can make incredibly subtle adjustments to your page to make yourself seem like a trustworthy source to the search engine overlords.

3D word SEO with Target and Dart

  • Keywords
    Internet browsers search by combinations of keywords, and once those keywords start entering your niche (e.g. ‘back pain’ or ‘chiropractors’ if you run a chiropractic clinic) you want your business to rise to the top of the rankings, making you a solid first choice. After some simple keyword analysis, you can pick your most effective keywords and ensure your page uses it well. By naturally including keywords in metadata, URLs, alt-text and content- without going overboard- you are signaling that you know your topic and have based your web presence accordingly.
  • Links
    Use links within your webpage, showing relevance of one piece of content to another, to show an active engagement in your site. Internal links also help visitors to navigate quickly and easily throughout your page, therefore spending more time on your website- another Google recognizes as a mark of credibility. You can also link back to other websites who you’ve referenced, or think are relevant, to show interest in your niche. Linking to another website is a display of their authority over a subject matter, so to receive a link from another website leading to yours is great for your web presence too.
  • Keep it Fresh
    Websites that are being keep current and exciting are more likely to be ranked higher, as they are clearly more involved in their content. By creating fresh, new content, such as blogs and multimedia, you are showing ongoing enthusiasm for keeping your viewers engaged, and you’re more likely to have more followers or links from other sites too!
  • Find an Expert
    While the fundamentals of SEO are rather straightforward, the continued maintenance and production of content is a whole new job. We believe every business owner should have some idea of how their online business navigates the digital realm, and we’re here to assist those who know it’s the kind of job that needs a firm hand from an industry specialist. If you don’t have a digital marketing team who know who to maximize your SEO strategies, then find one. I’ll give you a clue; we’re right here.

Have You Started Your SMS Marketing In Perth

It’s a fine line we walk; understanding how to engage with our customers. Each industry and business has its own preferences, and you’ll rue the day you get it backwards if you don’t put some serious thought into your strategies. It’s all variable, from the Perth health store to the Margaret River vineyard- without caution you’ll either bombard them, and they’ll resent you, or you’ll neglect them and they’ll forget you. If you’re contemplating adding sms services to your digital marketing strategy,read through these points and potential pitfalls first; it takes an all-encompassing understanding of your marketing before you add bulk sms services to the list.

In the last breath of our time here on Earth, we have bound ourselves to these little magic screens, around the clock. There are millions of these proto-nanobots, sitting in pockets and bags across the globe. We use them to interact with one another incessantly- but it can be difficult to gauge whether your customer will like this extra level of engagement.
A person’s eyes might glaze over when they see an ad, or they may delete your emails, but a text will almost always get read since the receiver equates a text to a real extension of immediate communication. After all, you wouldn’t pretend not hear someone if they sat down beside you and called you by your name!

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This is an extremely useful tool, already automated in place by many local institutes. You can get a text reminder about your kids school trip, your overdue library books, or an upcoming flight. As this is a one-way interaction, they may include a phone number or webpage to visit for further information or to direct any enquiries, therefore eliciting response from the customer and inviting them to become further engaged with your brand.

So, sounds pretty good right? And for the most part, it is! You can reach a targeted audience, with anything from “tsunami warning” to “everything 50% off”, and give them the links to delve a little deeper if they feel inclined. But there are a few other factors to consider.

You cannot just fire SMS content off into the crowds, you need consent from your audience where they opt in to your service, and they always have the option to opt out. This means that if you happen to convince a hundred people to sign up for your text alerts, and then bomb them with spam messages or something else annoying, you’re going to lose your database. You will have to be thoughtful when constructing your SMS strategies, to ensure your customer want your messages, or at least don’t mind them.

Last but not least, is cell service interruption. Sometimes you can’t predict everything, and the old “I didn’t get your text” chestnut is still claiming viability. Every so often the text message goes into space and doesn’t come back down, is my thorough understanding. So while you can’t usually prepare for that, or avoid it, it is a factor to be aware of.

If this sounds like a tactic you’d like to dive a little deeper in to, then get in touch with our team here at Dilate Digital. We are digital marketing experts– we understand the human effect of our digital efforts, and how that can mean big returns for you. Some have called us the “bionic men and women of the marketing world”, but we don’t want to brag. We just want to do what we do best, and deliver powerful, personal web design and strategies to our clients.