2016 Adwords Statistics To Build Your Perth Campaigns

They say that those who do not know history are doomed to repeat it. Boost your 2017 online trajectory and join us in the ranks of Perth digital campaigners who are scrambling to make sense of 2016’s data to devise their best campaigns of 2017.

Adwords is a different beast for every industry and niche, and it’s up to you to find the right strategies to make the most of your Google Adwords campaign and see the best ROI. Check out our compilation of interesting and helpful statistics for Google Adwords, and you may stumble across the nugget of inspiring information that gives your campaign the leading edge.

Google And You

Analysts at Macquarie Research estimate that Google has over 4 million advertisers, although Google does not disclose the actual amount.

Already, almost 60% of Google’s net advertising revenues comes from mobile internet ads.

Last year, just 60% of Google searches came from desktop. 2016 saw that number plummet to a 50/50 split, and mobile is set to take over within the next two years.

Google was predicted to generate over $63 billion in digital ad revenues globally, at an increase of 19% from last year – this is over 32% of the digital ad market worldwide.

Google continues its search advertising success, as illustrated by its ability to capture nearly 60% of the global search ad market.

Industries with the highest and lowest averages for Adwords cost per acquisition are Legal ($137.17), and Dating and Personals ($6.91).

The keyword with the scariest price tag is ‘Insurance’, at roughly $55 per click.

There are over 300,000 mobile phone apps that are serving Google Mobile Ads.

41% of clicks will go to the first three ads on the search results.
Your Google Adwords campaign is easy and efficient, but a little forethought and planning go a very long way. Contact our friendly team at Dilate Digital for a business consultation if you could use an extra inch of guidance or about handing over the reins and letting us do what we do best.


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