Tips To Galvanise Your 2017 Email Marketing

At the eruption of the digital age, emails were the cornerstone of log-in and communication. Providing a cheap and user-friendly service, it must’ve been rather unsettling for stockholders as the surge of social media began to eat away at these previously-exclusive joys of the web. But nobody can deny the quiet dignity that email has maintained; like a gourmet bread-and-butter pudding at a fine dining restaurant, email is steadfast. In fact, by the end of 2019, the number of worldwide email users will be at nearly 3 billion. That will mean one out of every three people globally could potentially be on your email list. With 246 billion emails being sent daily by this time, now is the time to get a firm grasp on how you can get the most from your email marketing services. And what better way to do it than here, with your friends from Dilate Digital.

 

Make It Personal With Dynamic Emailing

Inboxes the world over are overflowing, so how can you rise above the others and avoid an untimely ‘Move To Trash’? It’s surprisingly simple; personalised emails get 41% more click-throughs, and have almost 30% higher open rates. Sure, you’ve seen your name in the subject bar – but we’re digging deeper and getting dynamic. Dynamic email content contains HTML which adapts to the recipient, based on data accrued. You can tailor your email content to be the most appealing to each audience member, with a range of nifty online tools to get you started here. Email marketing in Perth can benefit hugely from this, as local businesses implement this to promote themselves among their WA customers with personalised content that fits like a glove.

 

Automate A Welcome Email For Newbies

When your audience first engages with you online and they leave their email in your database, it’s like getting that hottie’s number at the bar. There was a lot of competition, but now you have a chance – and if you’re the kind of person who follows the ‘wait three days before calling’ rule, I’ll tell you that it usually doesn’t work with dating and we definitely don’t recommend it here.
The user is excited and interested in your brand, and at that moment they want to hear more. Thinking of putting it off? The novelty may have worn off, or they might have had a better reaction from someone else.
Capitalise on this moment and automate a welcome email to your new subscribers. You can offer them a little more information on your brand, and discuss what type of content they could look forward to reading in the future to keep the interest piqued. They’ll be far more likely to remain familiar with your brand and to engage with your future emails, and it’s a great way to introduce your company to your audience in further depth.

 

Make Them Digestible And Interactive

Emails are less ‘articles’, more ‘personally deliverable landing pages’. This may vary for the type of email content your audience loves you for, but generally speaking, email content should be visually appealing and easily digestible, as well as informative and entertaining. Your audience may be catching the train on their way to work when they read them, or between meetings or errands. An essay-length email is pretty daunting at the best of times, so trim the fat and make that email into bite-sized chunks. Whether it’s got some images, lists, descriptive paragraph headlines, or anything else that can take the weight off, use a visually-appealing format to attract attention and maintain interest. This can be further improved on with developing interactive content in your emails. If you’re confident in your email abilities, why not add a new element of engagement within the email? Interactive content usually requires the reader to click somewhere or type in something – whether entertaining or useful, your email could develop into an entire user experience. This technology is still relatively new, so we recommend that this remains in the hands of the technologically experienced to avoid any terrible headaches from poor-functioning interactive elements.

 

Email is thriving, and you need to be there to make the most out of it. If your email marketing software is doing your head in, or it’s simply eating up too much of your time, talk to the email marketing specialists from your local digital marketing agency, Dilate. Our results-based strategies mean that your budget goes further and your brand grows faster.

 

 

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The Web’s Best Alternative Search Engines Your SEO Is Getting You On

Google has basically defined the Internet experience for most of the world’s population.

And you might think that your SEO is all for Google – we’ve got news, Perth.

Because we have been on a treasure hunt through some of the webs best alternative search engines, and our Perth SEO expert consultant is loving the change in scenery. Scroll down to see the search engines that you’re missing out on.

 

DuckDuckGo

From a marketing perspective, Google is fantastic. But sometimes we’re the consumers too, and sometimes we don’t want the search engines to track our data. DuckDuckGo doesn’t track or store any information about you, and the results won’t be affected by your personal information. This could make your search results less relevant, but for some this is a small price to pay for privacy.

 

Yandex

This is the Russian equivalent of Google, so if your product or service is targeted to a Russian consumer base then this is the search engine to investigate.

 

Ecosia

Ecosia takes the ad revenue that they generate, and use it to plant a tree every time you search! New favourite search engine? Yep, me too.

 

Ixquick

Similar to DuckDuckGo, this site doesn’t bother retaining your data or using cookies. You can set search preferences to refine your results, but these will be wiped after 90 days and you can go back to the shadows of the web.

 

Baidu

Like Yandex to Russia, Baidu is China’s dominant search engine. Want to tap into the Chinese market? This is your search engine!

For more search engine and SEO tips, check out the rest of our blogs from our expert panel of Dilate digital marketing specialists, or call our team and arrange a consultation.

Four Tech Problems Holding Up Your SEO (And How To Fix’em)

If you’re searching for a marketing rabbit hole to fall down, we recommend SEO.

SEO starts with the basics, where it all seems relatively sensible, then as your results start rolling in you start looking for new strategies to implement and new ways to grow – as well as new brain-melting issues that YOU need to rectify. Before you know it, your local Perth amateur web designer is a fully-fledged SEO specialist!

If you’re running your own SEO services and you want to learn something new to bridge the gap from beginner to intermediate, then check out our list of four most common (and most easily fixed) tech problems that you might be overlooking. Now, this isn’t a full audit – but by troubleshooting between audits, you’ll be able to stay on top of any errors before they start costing you big bucks.

URL Canonicalization

Your audience probably wouldn’t notice if your homepage appeared as http://www.___.com, www___.com/home, ___.com, etcetera.

However, we know that the search engines are noticing, and this can cause a bit of trouble. When Google decides which of the versions they index, they may decide to include a collection of your URLs, resulting in more than a little confusion. For example, if there are individual web pages which can be loaded from multiple URLs, then the links for that individual page are now being split up amongst the URLs rather than forming one powerful SEO entity.

The best way forward is to check all of your URL versions by manually entering them, and ensuring that they all maintain the same presence (this includes checking you only have one of HTTP or HTTPS versions). If you find that they don’t, then you’ll want to set up 301 redirects pronto, and use handy tools like the “site:” operator in Google Search to learn which versions of your pages are indexing. Screaming Frog has great tools for you to scan your site and find all of your pages too.

Indexing

This is going to be a big gamechanger for those of you who haven’t dug into your indexing yet – the search engines essentially index your data into their results, and you can easily see how well your site is indexing by typing site:{yoursitename.com} into Google search. It will instantly display all of your indexed pages that are ranking. With this information, you need to consider if this is the amount of pages you were expecting. If it’s less, maybe there’s a problem with your page and the search engines cannot access your site properly. Check for any pages that you might not want to be indexed, or pages that have been missed. You can also check for:

  • Subdomains
  • Old site versions that should be redirected but are still being indexed
  • Any spam or hacks, or anything else that may cause a problem for you

Brok(en) Backlink Mountain

If you’ve relaunched or moved your site without the help of an SEO services team, you may find yourself riddled with broken backlinks from other sites. For example, some of the top pages on your site may be 404 pages after the reshuffle, so the backlinks pointing back to these 404 pages are effectively broken. Great news though – there are great online tools for you to use, from Google Search Console to Moz Backlink Checker.

Once you’ve seen which page has the most carcasses of backlinks, you need to 301 redirect these to the best pages instead. After that, look for links that may be broken because the linking site entered your URL incorrectly or another error.

Speed

“Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.” – Google.

So now that we’ve cleared up that both the user and the search engines want your site running at top speed, it’s up to you to audit your site speed and page speed, and be consistently searching for new tools to speed up your site loading times.

 

Hopefully this has helped you to find and resolve some problems for your SEO, but remember to perform regular site sweeps and audits to ensure that there’s nothing going astray. If you’re not finding it sunny on the SEO side of life, talk to Dilate Digital about our affordable SEO services. We can manage your SEO efforts for you, as well as give you an obligation-free business consultation where you can ask questions and gain industry-specific knowledge from one of our local experts. Call our team now, and find out how we can help you.

What Is Adwords PPC, And How Does It Affect Your SEO?

Google Adwords is a great tool for marketers everywhere. PPC advertising is taking off from Tokyo to Tassie, Paris to Perth, as consumers increasingly rely on search engines to deliver them the information what they need, and your brand needs to be front-and-centre. Don’t know what PPC services or SEO are? No worries – read our handy little article to get your advertising goals lined up and ready to go in 2017.

 

Adwords PPC Advertising:

 

When you search a query into Google, you’ll notice the advertisement suggestions appearing before the organic search results. It’s these spaces that your ad could appear – Adwords simply needs you to refine the search terms that you want your advertisement to show up for, such as industry or branding terms, and to decide on your budget.

PPC, or pay-per-click, essentially means that you will not be charged per advertisement but per click that your advertisement gets.

 

To select a keyword or phrase that you want your advertisement to show up for, you’ll need to bid on them te secure a spot above your competitors. Depending on how many other advertisers are circling your chosen keywords, your bid might need to be more or less – but it should always be reflective of the value of these clicks. For example, you wouldn’t spend truckloads of cash trying to get your FAQ page in front of consumers, because that page probably wouldn’t help you convince them to purchase something or commit to your brand – so you’ve just paid for nothing. It’s important to take into consideration the efficacy of the page your consumer will be taken to, and how likely you are to see a return on investment.

 

SEO:

 

Search engine optimisation requires you to consider your site a little differently. For a search engine to include your site on its list of organic search results, it needs to know what your website is about. Therefore, it is up to you to make your website as appealing and comprehensive to the search engines as much as the consumer. This could mean including keyword terms from your niche, nurturing quality backlinks, and other handy little tricks we’ve detailed elsewhere in our blog, like here and here.

 

So you may be wondering why you’d need to put so much time into SEO if you can pay for Adwords, or why you’d pay for Adwords when you can get great search results rankings with powerful SEO.

 

Our advice? Double down and do both.

 

Adwords comes with great keyword research tools, and you can use this to determine the keywords that are working best in your industry to feature naturally throughout your website to help your SEO.

For example, Jeff owns a sunscreen company here in Perth. Jeff had made a pretty simple website, mentioning keywords such as ‘perth sunscreen’, but it wasn’t until he began using Adwords and researching keywords that he found most of Perth was looking for ‘sun block’, ‘sun tan lotion’, and ‘sun cream’. By including these keywords naturally, Jeff is now making himself more visible to a whole new audience. Go get that money, Jeff.

 

SEO doesn’t just work on Google either; all search engines operate much the same way, so if you’re search engine optimised then even Bing and Ecosia will come looking for you. Not a bad result for something you can do for free! SEO traffic is also valuable to tend to because it doesn’t simply drop off when your budget runs out.
Adwords is a quick, easy way to create advertising campaigns and learn about your audience, which can drive your advertising power in future campaigns. Jump in headfirst and see what you can do for your business using Adwords and SEO – you’ll love the results! If you think you need some help with your PPC services, call our friendly team and ask how we can help, or arrange a one-on-one consultation with one of our marketing gurus.