Savvy SEO Services On A Shoestring Spend

Whether you’re a new business owner who can’t afford the elastic marketing budget of your competitors, or if you want to skim some cash from your marketing budget for your extortionate morning coffees (Perth coffee must have gold flakes in it these days), you should definitely take note of these SEO services and tips.

Usually you’re going to get more out of your marketing when you invest more, but this article is about trying to get more out of your marketing without investing mega-bucks – which means that you will have to work with your creative juices at a concentrative effort instead. You’ll need to think a little further out of the box than usual and to indulge in some market research to ensure that you’re remaining close to your audience. This is specialised work and not many businesses will have such an intensive look for themselves at the finer parts of SEO. Pretty soon, you could be clocking up the same ROI for your brand as any SEO company would!

Hone in on Long-tail Keywords

Your audience wants to jump straight on Google or Bing and find the answers to their needs or queries, so your business needs to understand user intent. This is why long-tail keywords – key phrases that are longer and more specific than keyword searches -are so important.

Long-tail keywords are perfect for shoestring budgets; the competition is lower due to more variations, and conversions are higher because your offering is accurate to their searches. Think about it – ‘red shoes’ could mean that the person wants to see a picture of red shoes. ‘Red winter shoes or boots for sale’ means that they probably want to buy some red winter boots, and if you’re one of the few people targeting for that then you’re in a pretty great position!

Google is always advancing their algorithm to boost up content that is relevant to specific searches and customer queries, so if you’re aiming to make yourself known in the world of long-tail keywords, Google wants you to be there too. Make the most of these reciprocal benefits, and produce high-quality content with these long-tail keywords.

Create And Publish High-Quality Guest Blogs

Share your knowledge with a brand new audience and generate backlinks, with guest blogging. It’s easy and low-cost, but it pays to execute properly.

You’ll need to find sites in your industry that accept guest blogs that are relevant to you and your brand; then you’ll need to develop a piece of content that speaks to their readership while maintaining your voice. Maintain a relationship with these other websites so you can continue to publish guest blogs and continue to boost your online rankings.

This is a great way to boost SEO with just a bit of time spent, and you can use this platform to find new audience members that may be waiting for a brand like yours to fall into their lap.


Local Optimization

You could spend megabucks and still struggle for nationwide visibility – why run before you can crawl? Local optimisation will focus your limited budget back into your local market or audience, where you can establish yourself as a trusted brand.

How, you ask? Simple:

 

Google My Business and Local SEO Accounts

Google My Business is the directory that Google stores local businesses on, which are what you see if you search a brand into Google. It shows opening times, contact details, reviews, and directions, so this is great for customers to find you and potentially convert.

Generate Local Reviews

Local reviews are paramount. One of our new clients is two amazing, talented women from Melbourne who run a beauty salon. After mishaps with their previous marketers, we decided to take a look at their website for them. The website has bad links, almost no images, poor presentation and a lack of content. So why the heck was it converting at all? It looked like a website someone had abandoned in 2004 but it was converting at 10%.

Do you know what it did have? Customer reviews from a dozen clients who had celebrated them and their services, and singing their praises.

Think of word-of-mouth marketing, and give those people a keyboard. This is a great way to build a reputation in your community and will increase exposure because Google Local uses these reviews to understand your business.

 

Every SEO company team knows the value of these tricks, and here in Perth there’s plenty of small business that could benefit from useful information such as this. Implement them at your own business and see how your brand could take off!

10 TED Talks To Inspire And Excite Business-Makers And Big Thinkers

If you’ve been living under a rock of disillusionment and lethargy, it’s time for you to crawl out and greet the world of TED Talks.  TED Talks are a popular circuit of conferences held globally which live up to their tagline of ‘ideas worth spreading’. No matter what you’re into, TED Talks can show you a brand new perspective with compelling and creative flair.
From Bill Gates and Bono to Jamie Oliver and Julian Assange, TED Talks are packed with humour, knowledge, and invaluable insights – this is your chance for a business consultation from industry giants. We’ve dug up a treasure trove of speakers, perfect for sparking brain cells as you deliberate over your business, brand, or big idea.
1) HOW TO GET YOUR IDEAS TO SPREAD
BY SETH GODIN
Marketing guru and successful author, Seth Godin delves into the concept of why bizarre, bad, or bawdy ideas are more successful at gaining our attention than boring or banal ones. This talk will make your understanding of ‘ideas’ do cartwheels with the concept that being too ‘good’ can actually be detrimental, and encourages businesses and entrepreneurs to be remarkable and ready to roll the dice on risks. Godin has proven his mettle and published a number of bestsellers including “Purple Cow: Transform Your Business by Being Remarkable” and “All Marketers Are Liars”.
2) LIFE LESSONS FROM AN AD MAN 
BY RORY SUTHERLAND
Behavioural economics is an ace up your sleeve if you’re an entrepreneur or business owner. Rory Sutherland is the Vice Chairman of Ogilvy and Mather, an advertising and marketing agency that towers over the globe – one good reason to take down every word. Listen as Rory explores why changing the perceived value of a brand, product, or service, can influence opinions and purchase decisions. Sutherland’s presentation has been crafted to be not only astute and entertaining but brimming with vital material for any and every business owner and entrepreneur.
3) ARE WE IN CONTROL OF OUR OWN DECISIONS 
BY DAN ARIELY
Dan Ariely is a professor, author, and behavioural economist, and his astonishing research findings illustrate to the extent that the decisions we make are not only inevitable, but predictable. Listen closely, because the cogency of this concept can not only assist you in maximising your business performance, but could help with your budding marketing campaigns. Ariely has written a selection of books on this subject including “Predictably Irrational” and “The Honest Truth About Dishonesty”.
4) HOW GREAT LEADERS INSPIRE ACTION  BY SIMON SINEK
Columbia University strategic communications professor, author, and motivational speaker. Simon Sinek’s deceivingly simple name conceals the list of impressive titles. His understated but stirring leadership model echoes this, beginning with the “golden circle of motivation” and moving into why you do what you do, rather than what you actually do. He has written a book exploring this subject further called “Start With Why”,
5) WHERE GOOD IDEAS COME FROM  BY STEVEN JOHNSON We’ve all seen the lightbulb ‘Eureka’ moment – where ideas are reduced to that one moment of absolute clarity. Steven Johnson refutes this process with the evidence of history on his side, and will have you pondering your next big idea. Johnson is an author of multiple bestsellers, showcasing the intersection of science and technology intertwined with his personal experience. His book “Where Good Ideas Come From” touches on this TED topic, and expands further into the history of human innovation.
6) THE PUZZLE OF MOTIVATION  BY DANIEL PINK If you’ve been using cash like a carrot on the end of a stick, then check out this TED Talk to rethink your conventional reward system. Using cold hard cash to motivate your staff may actually be more harm than good. Pink is an author, journalist, and former speechwriter for Vice President Al Gore. In this talk, he examines the possibility that people will actually perform worse when motivated by monetary rewards.
7) THE 8 SECRETS OF SUCCESS  BY RICHARD ST. JOHN “Is success a result of luck or intelligence?” According to renowned author and success analyst, Richard St.John, the answer is neither. St. John has spoken to over five hundred very successful people and asked them to define what it was that they would credit their success to. The final results of these answers revealed eight traits that are attributable to successful people. Read more in St. John’s book “The 8 Traits Successful People Have in Common”.
8) WHAT PHYSICS TAUGHT ME ABOUT MARKETING 
BY DAN COBLEY
‘Chalk and cheese’ you’re thinking, right? Marketing and physics might seem to appear on opposite ends of the spectrum, but Cobley, a marketing director of Google, has an unbridled enthusiasm for both. Cobley uses the scientific method of Heisenberg’s uncertainty principle, Newton’s second law of motion, and the second law for thermodynamics to reimagine fundamental theories of branding.
9) WHY WORK DOESN’T HAPPEN AT WORK 
BY JASON FRIED
Esteemed president and co-founder of 37Signals – a company specialising in web-based productivity tools. He is adamant that the ‘office’ isn’t good place to work, with ‘ASAP’ and meetings creating toxicity. His suggestions can help you to charter your office back towards success, and he’s dishing out this advice in his talk. If this topic intrigues you, read an extended piece in the book “REWORK”, co-authored with David Heinemeier Hansson, to unearth new ways to ideate creating and working.
10) LET’S RAISE KIDS TO BE ENTREPRENEURS  BY CAMERON HEROLD
Parents will love this one – Herold maintains that weekly allowances encourage children to form the wrong habits while nurturing the expectation of a regular paycheck. Cameron Herold doesn’t provide his children with a weekly allowance – instead, his children are encouraged to look for work in the yard or around the house and negotiate a price, developing their entrepreneurial spirit and forward-thinking. Herold makes a compelling case for a new form of education and parenting to give budding entrepreneurs the tools to forge their path, rather than teaching them to limit themselves to the path predetermined for them by current sociological constructs. Herold has been raising businesses from the dust all this life and uses this knowledge to coach CEO’s from across the world. Read more in his book “Double Double”, designed to help businesses double their profits and revenues in three years or less.

6 Key Sales Principles Of Influence From The Dilate Archives

Because who doesn’t love the sound of their own voice?

We’ve been indulging in some light reading of Dilate articles gone by – half-expecting to dig up thinkpieces riddled with outdated SEO tips and recommendations for softwares now long dead and gone.

Imagine our surprise when we stumbled across this forgotten gem – still ferociously relevant and keen-eyed, these 6 influence principles of selling are focussed around the psychological triggers and consumer behavioural attributes that can provide you with seriously outstanding results for your digital marketing and conversion rate optimisation. Read on to learn more about the human traits that will always define digital marketing and web design, no matter how far and wide the technology grows.

CONSISTENCY:

Most business owners understand the inherent importance of consistency when aiming to attract and retain a customer base.

A public commitment to your business mission will prompt potential customers to gravitate towards your brand, and provide you with the incentive to remain closely aligned with this mission statement. Your consistency instills trust, and you’ll find customers more likely to make commitments to your product or service.

Nurture the small commitments – even an email subscription or social media following can blossom into a fully-fledged purchase. If you can make a compelling offer to get your product into their home, the familiarity of your brand makes them far more likely to purchase from you in the future.

For example, many online shoppers will know the feeling of reassurance when they read a no-fuss returns policy. No obligation? I can just try it on and send it back if I don’t like it? I’ll take twenty!

By the time the cash is sent and the product is received, the buyer has committed to the product anyway and will probably not return it (unless there’s a serious defect).

RECIPROCITY:
The general theory of reciprocity that customers may feel urged to offer something in return. If you’ve ever wandered through a supermarket and found one of those day-defining free sample stands, you’ve probably experienced this first hand when you found yourself compelled to buy the cheese you just stood there snacking on for forty minutes. Just me?

This can be a massive psychological trigger for online retailers, where you can simply offer a free gift with a purchase. Sample sizes of other products can give your customers the opportunity to experience a new product which they might be tempted into purchasing with their next order.

If you don’t deal in physical products, you can still enlist this principle in the form of e-books, free recipes or newsletters, or something else to generate gratitude – and hopefully a sense of reciprocity.

LIKEABILITY:
Emotive connections are an integral aspect of customer-brand relationships.
Most customer service experts will know that a honeyed smile and a warm reception will go a lot further than a vinegary grimace, and this extends to your product and how it is interpreted by your customers. This is why our beloved celebrities often endorse products that would otherwise lack that adoration.

You might not have room in the budget for a big-name celebrity to jack up your likability, but it is still possible to maximise this – tell your story and create a personable brand infused with real world experiences and relatable outlooks. Hark, for example, social media.

You can develop your brand to be the ‘celebrity’. Some companies are known for their outrageous tweets, scathing social commentaries, or entertaining online musings, and social media allows your brand to fan out across audiences as they like and share and like and share.

SOCIAL PROOF:
Think of safety in numbers – social proof can cement your reputation for better or worse, so consider the power of popularity and credibility.

It can be as simple as offering a ‘Most Popular’ page, where visitors can quickly see how sought-after your products are. This can be verified by online ratings and reviews left by previous buyers and provides the consumer with the assurance that other people love what you’re doing, so probably they will too.

EXPERTISE & AUTHORITY:

To develop customer confidence, establish yourself as a figure of authority in your niche.
Because, in our heart of hearts, we’re programmed to succeed socially, we are also programmed to seek out and respect hierarchies of authority. If you can present yourself as an industry leading thinker, or provide customer support for your products from professionals within your niche. If you sell a selection of kitchenwares, you may invite a professional chef to pick out his favourites and create a collection