Why Facebook Advertising Works

Facebook isn’t just a way to socialise and share pictures of your cat – it’s also a great way to promote your business. If you haven’t considered Facebook advertising, now is the time to start as it’s an effective way of reaching your target audience and engaging with potential customers. Today, let’s look at the reasons that Facebook ads can be so effective.

A low cost option

Advertising can be expensive and businesses need to strike a balance between reaching their intended audience without blowing their budget. Thankfully, Facebook advertising is a relatively low cost option and you can tailor your ad campaign to suit your budget. This means you’re reaching the huge audience present on Facebook without overspending on your advertising budget.

Facebook Advertising Perth

Reach a wider audience

Tapping into Facebook advertising means that you’re reaching a bigger audience, particularly those who use mobile devices. People spend a lot of time of Facebook throughout the day, with many users accessing this platform multiple times, and well positioned ads can increase brand awareness to a large audience compared to other forms of online advertising.

Ability to target your audience

The problem with some forms of advertising is that you have to put your ad out there in the hope it eventually reaches your target audience. Facebook advertising makes the process easier by providing options to target your ads to specific demographics. You can target your ads to a specific gender, marital status, certain interests or location to make it more likely that the Facebook user viewing your ad will be interested.

Make edits easily

Even if you’ve proofread a hundred times, sometimes you just don’t notice a mistake until your ad is live. Luckily, Facebook makes things easy by allowing for quick editing of your ad as required. This means that any issues, such as typos or incorrect links, with your advertising can be rectified quickly.

Increased traffic to your website

Having strategic Facebook ads in place can lead to increased traffic to your website when interested users click on an ad. This means that people who otherwise may not have found your website are made aware of your brand and can be introduced to your product or service. Of course, you need to make sure you have interesting content within your website to give interested users a reason to return.

Provides tracking for your campaign

Even through Facebook ads are relatively inexpensive, you still want to be assured that your campaign is working for your business. To make it easy to keep track of how your campaign is going, Facebook offers a number of metrics such as how many times your ad was shown, the amount of clicks it received and cost data.

At Dilate Digital, we provide Facebook marketing for Perth businesses and help you connect with users to promote your business. Our experience and expertise in social media marketing means that your brand is promoted to your target demographic through carefully developed ads.

For Facebook advertising strategies, contact Perth based Dilate Digital today and we’d be happy to help.

Web design 101: How to Make Your Website Pop

They say that content is king but you also need to have an attractive and accessible website if you want visitors to keep coming back. Your website is the first impression visitors get of your business so you need to make it count. If you’re looking to overhaul the web design for your Perth business, keep reading for our strategies for making your website stand out.

Keep it clutter free

It’s easy to get over excited with your website design and fill up every possible space with pictures, scrollbars and graphics. However, too much clutter can be overwhelming for visitors and they just won’t know where to look. Don’t be afraid of paring things back and leaving some blank spaces on your website. You want visitors to be drawn to important parts of the site such as key content and calls to action.

Web Design Perth

Use high quality images

Invest in high quality professional photographs on your website to add to the visual design. People are drawn to beautiful images and it can make all the difference to invest in quality. If you use stock images, make sure they’re high quality and show up well on the website. If an image doesn’t look professional, don’t use it.

Make it mobile friendly

With people relying on their mobile devices to search the internet, it’s no good having an aesthetically beautiful website which is slow to load or doesn’t display properly on mobile devices. Make sure any web design you go with is also mobile friendly for ease of use or you risk users closing you down pretty quickly.

Use an easy to read font

Although an elaborate, cursive font may look amazing, it can be off-putting to visitors when they have to struggle to make out what the text says. Leave out exotic fonts and instead opt for something that’s easy to read. To test whether you’ve chosen the right font, ask people to have a look at your preliminary design for feedback as to readability.

Don’t go nuts with colour

It can be tempting when designing your website to go for striking colours but you need to make sure your colour scheme doesn’t drown out your content. Make sure your colours don’t clash and experiment with different palettes until you find the right combination.

Consult an expert

Although you can have a go at designing your website yourself through tools such as WordPress, it’s easy to find yourself halfway through the process only to realise you’ve bitten off more than you can chew. Get some preliminary ideas together and approach some website designers for a consultation. They can help to develop your ideas and manage the nitty gritty details of the actual web design.

Whether it’s ecommerce website design or a general business website, Dilate Digital will work with you to develop a unique and user friendly website. Our websites are mobile friendly, easy for you to update and we use the latest technologies to create a design that’s beautiful and functional.

To speak with one of our website designers, contact Perth based Dilate Digital today and we’d be happy to help.

Why SEO is Essential For Perth Businesses

Stand out from the crowd: Why SEO is essential for Perth businesses

If you’re not already on board with an SEO (search engine optimisation) strategy for your Perth business, it’s not too late to get things started. It is all about increasing your visibility in search engine results through a number of strategies and if you want to compete online with other similar businesses, you need to start investing in your SEO or you risk being left behind. Not convinced you need to develop an Search engine optimization strategy for your business? Read on!

Brand awareness and visibility

The online world of business is a competitive one – if users are searching for a particular product or service, chances are that they’ll be left with thousands upon thousands of results. The trick is to make sure your business is right at the top of the search engine results which is where your SEO strategy comes in. Users are impatient and if your business is showing on the second page of search results, you’re very unlikely to be seen. However, with a strong SEO campaign in place, your brand is right up there above the rest of the competition.

A user friendly experience

Any good SEO strategy isn’t just about your website ranking highly in search engine results – it’s also about optimising your website to make it as easy as possible for visitors to navigate. There’s nothing more off-putting to a potential customer than finding themselves in clumsily set out website but a good SEO strategy coupled with strong content means that your website is clear and gives the visitor exactly what they want. Used correctly, SEO will help increase traffic to your website, give credibility to your brand and provide clarity to potential customers.

 If you don’t, the competition will

SEO isn’t going anywhere and if you decide that you don’t want to make it a priority for your business, there will be other businesses that are taking their SEO strategy seriously and will have better visibility above you. The trend towards people using search engines to find products and services will only increase in the digital age, particularly with the increase in mobile devices, so you need to make sure the competition doesn’t leave you behind.

SEO can fit any budget

The great thing about SEO is that you can adjust your strategy to suit your budget. Some businesses may worry that SEO will cost the earth but there are simple and cost effective steps you can take to improve your SEO and reap the benefits of higher search engine ranking.

Dilate Digital is an digital marketing company based in Perth who specialise in digital marketing solutions for your business. No matter the size of your business, we can help to develop your SEO which will increase your visibility and beat the competition. We offer a number of services around keyword analysis, page optimisation and link building and we work with you to develop a targeted strategy.

For more information about how our Search Engine Optimization services can help your Perth business kick goals, contact us today and we’d be happy to help.

Top 5 Benefits of PPC Advertising For Perth Businesses

While it’s possible to achieve high search engine ranking for your business organically, this can mean a lot of work which is why many businesses also use PPC (pay-per-click) advertising to appear at the top of search engine results. While some businesses are reluctant to take the first steps into paid advertising, there are a number of compelling benefits to adding this strategy to your digital marketing campaign. When it’s done right, PPC for Perth businesses is an important part of your digital marketing strategy and helps you stand out from the competition.

Increased visibility

The beauty of PPC advertising is that you have increased visibility when compared to organic search results and you appear right at the top of search engine results. For the impatient digital audience, the closer you are to the top of the search results the better and paid ads are a fantastic way to get the edge over your competitors.

Improved conversions

Because you’re connecting with users who are actively searching for your product or service at that time, you have a greater chance that a click on your ad will lead to a conversion into a sale or other action. Your conversion rate for your ads can be improved by simple steps such as making your keywords specific, such as specifying that your business is located in Perth.

Reach your target audience

Rather than a general advertising campaign where you reach out to everyone in the hope of coming across someone who might be interested in your business, PPC advertising allows you to tailor your ads to your target audience. The ability control factor like the location, timing and keywords of your ads means you’re more likely to reach your ideal demographic.

Flexible budget

You can choose your own budget for your PPC campaign and adjust this along the way when needed. This means you can cap your budget at an amount you’re comfortable with so your campaign doesn’t get away from you. Speaking of your budget, you only pay when a user clicks on your ad so you know your money is well spent.

Measurable results

One of the best things about PPC advertising is that you can measure everything to see how effective your campaign is. If you’re finding that you’re not getting enough clicks or a particular ad is too expensive, you can try other things to optimise your results. It leaves out the guesswork and gives you the right tools to monitor progress.

The most common form of PPC advertising is through Google AdWords and to assist with your AdWords, Perth businesses can turn to a digital marketing agency for assistance. For AdWords services for your business, look no further than Dilate Digital. Our skilled staff will work with you and your business to develop an AdWords strategy so you can get on top of your competition.

For more information, give us a call today and we’d be happy to have a chat.

Dilate Digital is a leading digital marketing consultancy that provides high PPC Advertising services to small and large sized businesses. Our PPC services are powerful enough that can let your business to shine on the digital map.