Top 3 Tips From a Digital Marketing Agency for Creating Your New Website

So, you’ve made the decision to create a new website for your business – awesome! Even if you’re far from a coding expert and will need a little help along the way, there are a few things you can keep in mind during the development process so you really build your brand.

As a digital marketing agency in Perth, we have a LOT of experience with websites so we’re here to help by sharing some of our juiciest tips to make sure you get the results you want when creating your new website.

Know what you want

One of the first things you need to decide is what you want to achieve with your website. Having a clear idea of the intention of your website now means you don’t have do an overhaul down the track when you realise you’ve done in the wrong direction. Are you looking to generate interest in your business so you have more leads? Do you want a way to display your work to potential clients? Do you want an Ecommerce website so you can sell your products directly?

Having a clear goal in mind means you can target the features of your website to achieve this, such as investing in high quality images if you want an Ecommerce website.

Get your URL right

Your URL is what people need to type in to get to your web page. Don’t get too fancy with your URL – you want it to be short, to the point and memorable. You want potential customers to get a sense of your business from your URL and a clever URL now means you don’t have to change it later. Make sure the URLs for all of the pages of your website are also just as clear and concise.

For example, to learn about our website services you need to visit https://www.dilate.com.au/websites/. This is clear, to the point and you know where you’re heading. To avoid confusion, make you check that there are no websites out there with a very similar URL.

Think about style and features

When you’re at the stage of thinking about what your website will look like, it can be easy to be overwhelmed with choices. Firstly, think about the style of your brand so you can zero in on themes which will fit. Are you going for a minimalist, elegant feel or do you want something fun and dynamic?

Have a look on other similar business websites to get a sense of the features which might apply to you so you know what you like and don’t like. Once you’ve narrowed down what elements you like and what type of theme fits your business, it makes the design process a whole lot easier.

Dilate Digital is a digital marketing company based in Perth who offer a range of services depending on the needs of your business. If you’re looking to launch a new website, we can work with you to create a site which is totally unique and captures the personality of your business.

If you need a digital marketing consultant in Perth, speak to the team at Dilate Digital today on 1300 345 283 and we can get you started.

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The 3 most common web development fails

With innovative web development, Perth businesses can create a memorable brand which means more visitors and customers who want to stay on your site to have a look around. However, along with good web development there is also the bad. If you’re aware of some of the common web development mistakes that businesses make, you can be prepared so you don’t fall into the same trap. So today, let’s look at our top picks for web development fails.

1.      Too many bells and whistles

Some businesses seem to think that more stuff you have on your website the better and end up with a site which is overloaded with fancy fonts, pop up videos, overlong content and images in every blank space. This approach is completely overwhelming for visitors and means that the design of your website detracts from your actual product or service. More doesn’t equal better with your web development so don’t be scared of having some blank space on your website with carefully placed content and images. With that in mind, don’t go nuts with creative fonts as these can be hard to read. Choose an easy to read font and stick with it throughout the website.

2.      Not creating the website for your audience

No matter how amazing your website is, if it’s not catering to your target audience then you’re fighting a losing battle. Too many businesses make the mistake of designing a website without considering the demographic or group of people they want to attract. You need to take this into account when deciding on the content, tone, images and appearance of the website so you’re attracting the attention of the right audience when they click onto your site. Without matching your website to the customers who you want to use your product or service, you risk losing valuable conversions.

3.      Lack of mobile friendliness

So, your website looks great on the computer and is easy to navigate with no speed issues. That’s great but is not the only thing to consider. How about when you click into your website from a mobile device? If your website transforms into a hot mess on a smartphone, you still have some work to do. These days, it’s expected that your website will be mobile friendly and you need to take this into account with your web development. Online searches through mobile devices are becoming more and more common and you’ll be missing out on a lot of potential customers if your website is slow to load or difficult to navigate. Make mobile compatibility a priority and you’ll be reaching a much bigger audience.

Dilate Digital are Perth web developers who can create a powerful and interactive digital experience. From small business to large organisations, we know that every client is unique and create websites to reflect the personality of your business using the latest web technologies.

For creative Perth web development, speak to the team at Dilate Digital today on 1800 345 283.