How You Can Get More Email Subscribers For Your Business

Getting email subscribers for your business is important. It gives you a way to keep your brand visible, promote new products and services, and build a relationship with your customer base. If you’re interested in increasing your email marketing services, you first need to make sure you have a decent amount of email subscribers who you can engage.

But how do you get more email subscribers?

Today, we’ll be letting you in on some simple ways to keep those email subscribers coming in.

Have strategically placed opt-in forms

Don’t just have one op-in form at the top of your webpage or your home page – have them placed strategically in other places around your website so interested users can sign up at various locations. For example, you could include an opt-in form at the end of every new blog post.

Make it clear they can unsubscribe

People can be a bit hesitant about email subscribing due to previous experiences where it’s been difficult to unsubscribe. Make it clear that users can unsubscribe at any time and have an unsubscribe button included in each email.

Run social media competitions

Competitions are a great way to engage your audience – people tend to love them – and you could easily run a competition through social media where people need to become an email subscriber in order to be in the running for some sort of prize. This has the added bonus of leading potential customers to your website.

Encourage forwarding of the email

An easy way to increase the number of email subscribers is to encourage customers who are already signed up to forward the email on to family and friends. This could be done by way of a special promotion for new subscribers or simply reminding existing subscribers to spread the word. People respond well to recommendations from friends so it can be very effective.

Offer an incentive

Offering a small incentive for customers who subscribe to your email, such as a discount on your product or service or a free eBook, is an easy way to provide value to your users. Most users know that it only takes a minute to sign up to an email list so will often be more than happy to take you up on an offer.

Split test your methods

Don’t try just one method of increasing email subscribers and leave it at that. Experiment with different ideas and test to see which one is more effective. For example, try a shorter opt-in form which only asks for name and email for a couple of months and a longer one for the next couple of month which gets more details. You can then compare which method got the better result.

If your business is looking for an email marketing specialist, Dilate Digital can help. We provide user friendly email software which can bridge the communication gap between your business and your target audience.

For an email marketing consultant, have a chat to Dilate Digital today on 1300 345 283.

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How Retargeting Advertising Can Make Your Business Even More Successful

You know when you’re on the internet and you notice ads appear for websites you recently visited? Well, that’s retargeting advertising and it can have serious benefits for your business when you put it into practice.

Retargeting means that when someone visits your website, uses your app or gives their email address to you, they’ll continue to be shown ads for your business on other sites, social media and search engines.

And it really works!

If you don’t already have a retargeting campaign in place, now’s the time to do it and we’re to tell you why.

Provides a gentle reminder

People are always doing a million things at once and it’s easy for someone to be on your website and then get distracted with something else. Retargeting ads can be an effective way of reminding customers that they were on your website and can prompt them to finish what they were doing. These ads aren’t the annoying popup type which users tends to hate so they provide an unobtrusive reminder.

Cost effective

Remarketing advertising is a cost-effective marketing strategy for your business because it only targets people who have already shown an interest in your business. Some forms of advertising try to get the attention of everyone and anyone which can be a bit hit and miss. The fact that remarketing is specially targeted means it costs less and provides better results.

Better brand recall

One of the biggest goals of any business is brand recognition. You want customers to get to know who you are and what you do. With retargeting, your brand is constantly popping up in different places and even if people don’t click on the ads too often, it means that you’re the first business they think of when it comes to your particular product or service.

Makes marketing sense

Failing to use retargeting advertising is a missed marketing opportunity. Think about how many times a customer may have almost made a purchase before getting distracted or have been looking at your business on social media before having the get back to work. If you’re not making yourself visible and encouraging them back to your website, you’re missing out on potential conversions.

Engages visitors

There are a lot of different types of retargeting ads you can choose and they can be used to engage previous visitors to your website. For example, your ad could show a current promotion you have going on to engage customers who have previously used your service. It could also show a similar product to one that a visitor has previously been interested in. The creativity that comes of retargeting ads is a great opportunity to continually engage your audience.

Dilate Digital can help you use AdWords retargeting and remarketing to encourage visitors back to your website. Don’t worry, we handle all the set up and technical work while designing remarketing ads which will engage your customer base and lead to improved conversions.

At Dilate Digital, we can help your business develop a retargeting marketing campaign. Give us a call today on 1300 345 283.

Top 3 Tips From a Digital Marketing Agency For Creating Your New Website

So, you’ve made the decision to create a new website for your business – awesome! Even if you’re far from a coding expert and will need a little help along the way, there are a few things you can keep in mind during the development process so you really build your brand.

As a digital marketing agency in Perth, we have a LOT of experience with websites so we’re here to help by sharing some of our juiciest tips to make sure you get the results you want when creating your new website.

Know what you want

One of the first things you need to decide is what you want to achieve with your website. Having a clear idea of the intention of your website now means you don’t have do an overhaul down the track when you realise you’ve done in the wrong direction. Are you looking to generate interest in your business so you have more leads? Do you want a way to display your work to potential clients? Do you want an Ecommerce website so you can sell your products directly?

Having a clear goal in mind means you can target the features of your website to achieve this, such as investing in high quality images if you want an Ecommerce website.

Get your URL right

Your URL is what people need to type in to get to your web page. Don’t get too fancy with your URL – you want it to be short, to the point and memorable. You want potential customers to get a sense of your business from your URL and a clever URL now means you don’t have to change it later. Make sure the URLs for all of the pages of your website are also just as clear and concise.

For example, to learn about our website services you need to visit https://www.dilate.com.au/websites/. This is clear, to the point and you know where you’re heading. To avoid confusion, make you check that there are no websites out there with a very similar URL.

Think about style and features

When you’re at the stage of thinking about what your website will look like, it can be easy to be overwhelmed with choices. Firstly, think about the style of your brand so you can zero in on themes which will fit. Are you going for a minimalist, elegant feel or do you want something fun and dynamic?

Have a look on other similar business websites to get a sense of the features which might apply to you so you know what you like and don’t like. Once you’ve narrowed down what elements you like and what type of theme fits your business, it makes the design process a whole lot easier.

Dilate Digital is a digital marketing company based in Perth who offer a range of services depending on the needs of your business. If you’re looking to launch a new website, we can work with you to create a site which is totally unique and captures the personality of your business.

If you need a digital marketing consultant in Perth, speak to the team at Dilate Digital today on 1300 345 283 and we can get you started.