Getting email subscribers for your business is important. It gives you a way to keep your brand visible, promote new products and services, and build a relationship with your customer base. If you’re interested in increasing your email marketing services, you first need to make sure you have a decent amount of email subscribers who you can engage.
But how do you get more email subscribers?
Today, we’ll be letting you in on some simple ways to keep those email subscribers coming in.
Have strategically placed opt-in forms
Don’t just have one op-in form at the top of your webpage or your home page – have them placed strategically in other places around your website so interested users can sign up at various locations. For example, you could include an opt-in form at the end of every new blog post.
Make it clear they can unsubscribe
People can be a bit hesitant about email subscribing due to previous experiences where it’s been difficult to unsubscribe. Make it clear that users can unsubscribe at any time and have an unsubscribe button included in each email.
Run social media competitions
Competitions are a great way to engage your audience – people tend to love them – and you could easily run a competition through social media where people need to become an email subscriber in order to be in the running for some sort of prize. This has the added bonus of leading potential customers to your website.
Encourage forwarding of the email
An easy way to increase the number of email subscribers is to encourage customers who are already signed up to forward the email on to family and friends. This could be done by way of a special promotion for new subscribers or simply reminding existing subscribers to spread the word. People respond well to recommendations from friends so it can be very effective.
Offer an incentive
Offering a small incentive for customers who subscribe to your email, such as a discount on your product or service or a free eBook, is an easy way to provide value to your users. Most users know that it only takes a minute to sign up to an email list so will often be more than happy to take you up on an offer.
Split test your methods
Don’t try just one method of increasing email subscribers and leave it at that. Experiment with different ideas and test to see which one is more effective. For example, try a shorter opt-in form which only asks for name and email for a couple of months and a longer one for the next couple of month which gets more details. You can then compare which method got the better result.
If your business is looking for an email marketing specialist, Dilate Digital can help. We provide user friendly email software which can bridge the communication gap between your business and your target audience.
For an email marketing consultant, have a chat to Dilate Digital today on 1300 345 283.