4 ways to make your AdWords campaign more effective

Although it’s possible to increase your search engine rankings organically with a successful digital marketing strategy, there are times when you might want to give your business a bit of a boost. An AdWords campaign, which is a popular form of PPC (Pay Per Click) advertising, provides businesses with a way to get to the top spot of Google searches easily. Of course, it isn’t as simple as making a few ads and getting instant results – there’s a bit of an art to getting it right with your AdWords.

Dilate Digital are an AdWords consultant in Perth and our extensive experience means we know how to create a successful campaign. With that in mind, we’re here to share out top tips for a successful AdWords campaign.

1.      Get your keywords right

With AdWords, it’s all about inserting the right keywords into your ads so you need to do some keyword research before you start submitting ads. To make things easier, Google provide a number of tools to help find highly ranked keywords relevant to your product or service. You can then incorporate these keywords into your ads in an engaging way.

2.      Optimise your landing pages

Your ads are designed to capture the interest of your audience and get them to click – your website needs to do the rest. It’s no good having great click rates on your ads only to have visitors leave your site immediately. Make your landing pages clear and informative so visitors can see that your product or service matches the message provided in your ads so they can immediately see they haven’t been misled. Your landing page should also tell your visitor what they should do next.

3.      Target your audience

Don’t make the mistake of thinking that a wider net will engage more visitors. It’s better to target your ads so people who will actually be interested in your business are clicking onto your website. Targeting your audience can be achieve by using specific keywords rather than phrases which are too general. You can also target through language and location. Think about your audience and write the ad with them in mind.

4.      Keep track of your ads

When you only have a limited amount of money to spend on paid advertising, it’s a waste of your budget if you never check how your ads are doing. Use Google analytics to see how successful your ads are and if you find some aren’t performing well, you can put them on hold and try a different approach. Tracking the success of your ads will optimise your campaign and see what’s working.

Dilate Digital provide a range of digital marketing services for your business and will develop an awesome strategy which will help your business grow. We are a Google AdWords specialist who can help your business develop a successful AdWords campaign to grow your customer base and target your desired audience. If you want more information about how AdWords can help your business, speak to one of the team today.

If you’re looking for a Google AdWords agency for your business, contact Dilate Digital today on 1300 345 283.

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Why digital marketing is essential your business

If you’re still sticking to only traditional, offline marketing for your strategy, it may be time to rethink your marketing campaign. These days, it’s essential that you have a digital marketing strategy in place so you can compete effectively with your competition. In an increasingly digital world, you risk being left behind if you don’t embrace online forms of marketing.

As a digital marketing company, we know first-hand the importance of this type of marketing. So, let’s take a look at exactly what digital marketing can do for your business!

It’s cost effective

Perhaps one of the most important things to remember about adopting a digital marketing strategy is that it’s far more cost effective than traditional marketing. This means that even if your business has only a small budget allocated to marketing, you can achieve a lot with your digital marketing strategy.

It focuses on conversions

Digital marketing isn’t just a vague strategy which looks at how many likes you’re getting on social media or how many people visit your website – it specifically looks at how much of your traffic is converting into sales, subscribers, or whatever else you want to achieve through your website. This means that your strategy is specially targeted towards better performance for your business.

It’s keeping up with a mobile audience

Not only do businesses need to keep up with the fact that people are increasing looking online for products and services, you also need to remember that an increasing amount of people are looking at the internet through mobile devices. Your digital marketing campaign will look specifically at how this mobile customer base can be engaged.

It reaches a wider audience

Digital marketing, as compared to traditional marketing, has the advantage of being able to target the vast online community. With more and more people turning to the internet when it comes to accessing products and services, a clever digital marketing strategy means that you’re reaching your target audience and taking advantage of platforms such as social media and email.

It’s easy to track success

If you’re worried that digital marketing just won’t work for your business, one of the great things about a digital strategy is that it’s easy to track results. With many forms of analytics available, you’ll easily be able to see what’s working and what’s not so you can adjust your strategy as needed.

Perth based Dilate Digital specialise in providing awesome digital marketing consultancy for our clients. We provide digital marketing services to companies of all different shapes and sizes and work with you to develop a marketing strategy which will make your business stand out. If you’re ready to take your digital marketing to the next level, give the team at Dilate Digital a call.

For digital marketing consultants in Perth, contact Dilate Digital today on 1300 345 283.

How you can make sure your business website is mobile friendly

You might have the best website in the world but if you can only experience its full functionality when you’re on a computer, you risk mobile users clicking out of your site very quickly. With people increasingly accessing the internet through mobile devices, it’s more important than ever to make sure your website is easy to use on all devices.

As experts at web development Perth, Dilate Digital know what it takes to ensure that your website is mobile friendly and today we’ll be sharing some of our wisdom.

Focus on a responsive design

Rather than creating two separate websites for desktop and mobile devices, focus on having a website that adjust depending on the size of the screen the user has. This means that no matter the mobile device users are viewing your website on, their experience is optimised. These days, there are a so many different devices of varying sizes that it makes sense to take the time to develop a fully responsive website.

Compress your images

You should make sure your images are of high quality so they’re not blurry or grainy on mobile devices but you need to check that images are compressed to make things easier for mobile users. Not only does this reduce load times, it also means that mobile users aren’t having their data drained.

Keep your design simple

A simple website design is not only easier to navigate but it also makes things much easier when it comes to ensuring your site is mobile friendly. Things that might look amazing on a computer may not translate so well into a mobile device so make sure you have the right balance.

Make sure your text and buttons are big enough

Mobile users don’t want to have to spend half their life zooming in on the text of your website or accidentally pressing the wrong buttons because they’re so teeny tiny. Make sure that when your website is accessed on mobile devices, the text and buttons are the right size so users don’t have to make any adjustments.

Keep on updating

Once your website has been developed to be more mobile friendly, don’t just forget about it. Web design is a constantly evolving area and as time goes on there could be adjustments to make so your website is even more efficient for mobile devices. Also, take into account any user feedback as to issues your website may have with mobile compatibility so these can be fixed.

Dilate Digital is a Perth based full service digital agency and we would love to work with you to build your business. We provide web development services to ensure that your website is mobile friendly and uses the latest web technologies. We cater to businesses of any size to make sure your website is visually appealing and easy to use.

For website development Perth, contact Dilate Digital today on 1300 345 382 and have a chat to the team.

Why link building is essential for awesome SEO

Link building forms an essential part of your SEO (search engine optimisation) strategy and, although it can be one of the most challenging aspects of SEO, building high quality links can make all the difference for your business.  It takes some skill to get links back to your website but is essential if you want search engine traffic to your website.

If you’re looking for SEO for your Perth business, we’ll be looking at why it’s important to incorporate link building into your strategy.

What’s the big deal with link building?

Link building is important because it helps Google identify that your webpage is of high quality and therefore deserving of a higher rank in the search engine. Although no one knows the algorithm that Google uses to determine search results (that would make things too easy), most experts agree that quality links are a significant factor.

Of course, the focus needs to be on building quality links as Google has cottoned on to some of the strategies used for link building. Back in the day, simply putting your details in some web directories was enough for link building but it’s now a whole lot harder now with Google expecting high quality links.

How can my business get high quality links?

  • Create quality content – If your focus is on getting external links back to your website rather than on the actual content you’re trying to get links to, you have the whole thing back to front. The first step is to concentrate on your content so you have valuable information which is worth sharing. Once you have great content, you can set out to try to find high quality links.
  • Develop sharable information – When it comes to content that other websites are more likely to link to, infographics and diagrams tend to be a great option and can be easily shared across social media and other platforms. These bite sized chunks of content can then be picked up by different websites. List posts are also popular sharable bits of content, as is new data or research that you may have come across.
  • Network through email – A lot of link building is networking and email is a great way to do this. For example, if you write an article which mentions a certain product or service, you can contact that company to let them know you’ve mentioned or linked to them. Chances are, they’ll go on to share your content which provides a relevant link for your website.
  • Comment on relevant websites – Find out what the reputable blogs and forums are relevant to your industry and take the time to visit every now and then. Post comments which add value, such as offering additional tips or data, and then you can provide a link back to your website. Don’t just leave a link and leave – it’s about adding value and interacting.

Dilate Digital are an SEO consultant in Perth and we provide targeted SEO strategies no matter the size of your business. Our team of experts can help to optimise your search engine rankings so you can stand out from your competitors. Whether you want keyword analysis, page optimisation or better link building, we can help.

For an SEO agency in Perth, speak to the team at Dilate Digital today on 1300 345 283.

4 Reasons You Should Hire a Graphic Designer for Your New Website

If you Google how to design your own website, you’ll probably come across a lot of results telling you how easy it is and a DIY job might seem like a really good idea at first – after all, how hard can it be? Well, the truth is that there’s a lot that goes into the design of a new website and it’s often best left to the experts.

If you’re thinking of hiring a professional Perth graphic design company to create your new website, we’re here to share why this is probably a really good idea.

Allows you to customise

When you use a graphic designer, they’ll take the time to get to know you and your business and create a customised finished product which suits the needs of your business. From the color scheme to the practical functionality, your designer can turn your ideas into a reality so you’re left with an original, eye-catching website which stands out from the crowd. With a designer, you won’t be left with a cookie cutter website that looks that same as everyone else’s.

Superior design knowledge

In the ever-changing world of graphic design, there are always new technologies and trends which can be used to optimise your website. A professional designer will use their expertise to implement stunning design trends that you may have never considered to deliver a truly unique final product. Your designer will be able to use rich, visual details to make your website look incredible.

Saves you time

A professional graphic designer knows what they’re doing and will make sure your finished product looks perfect. If you have a go at creating your website yourself, you could find yourself halfway through the project only to find that it’s actually a lot harder than it looks. This can stretch out your timeline and means that on top of running your business, you’re also having to make decisions about colors, themes, and logos for your new website. Hiring a professional graphic designer takes the stress out and means you can hand over the hard work.

Ensures accessibility

Making your new website visually appealing is only part of the job – your designer will also make sure that it’s easily accessible on different mobile devices and screen sizes. It’s no good having a beautiful website that doesn’t look right when viewed on devices other than a computer and your graphic designer will create a website that looks great no matter how it’s viewed.

For an expert graphic designer, Perth based Dilate Digital have a team of designers who can help transform your website into something unique and user friendly. We’ll create a powerful and interactive digital experience so your business really stands out. Let’s get started!

If you’ve been on the lookout for graphic design companies Perth, speak to the talented team at Dilate Digital today on 1200 345 283.

Web Design Perth: How to Create a User Friendly Digital Experience

When you design a website for your Perth business, you should focus on making the experience as easy as possible for visitors to the site. There’s a lot of competition out there and you need to make the right impression – a website which is clunky and difficult to use is going to result in people bouncing off. Let’s take a look at some web design features which provide a user friendly experience.

 

Easy navigation

Don’t try to get too clever with the navigation on your website. Although you may think it looks great to have a sleekly designed concealed navigation pane, expect users to bounce out when they can’t figure out how to navigate the site. Go for a classic easy to spot and easy to use menu with clearly labelled sections and include a search box so people can find what they’re looking for.

 

Quick load times

Even if you do have the highest quality videos and graphics available on your website, no one is going to hang around long enough to see them if your site takes forever to load. People aren’t going to sit patiently for your slow website and they’ll click off in favour of a speedier alternative. With every design decision that you make, make sure that the final product will load within a decent time frame.

 

Clear, informative content

Once people arrive on your website, your content needs to be clear and to the point. Visitors should be able to quickly get an impression of what your business is about, what they offer and why they should choose you. When visitors arrive on your landing page, make it as easy as possible for them to find what they’re looking for with easy to understand content.

 

Mobile compatibility

These days, there’s no excuse not to make sure your website is mobile device compatible. Almost everyone uses devices to access websites and you need to make sure yours loads quickly and is formatted correctly. Remember, mobile devices aren’t just for browsing – users also make purchases so check that your eCommerce store has a mobile friendly checkout.

 

Colours and fonts

Be careful with colour – we’ve seen too many websites that have text in colours which are almost impossible to read or backgrounds that provide no contrast so everything blends together. And don’t get seduced by curly, fancy fonts. Instead, stick to the easy to read classics and be consistent with your font choice throughout the website. Not sure whether your colour and font choices are easy to read? Ask a few friends to take a look.

 

For an awesome Perth web designer, the design team at Dilate Digital can help. We specialise in working with a variety of clients to deliver aesthetically appealing and user friendly websites. We get to know your business and deliver a web experience which reflects your brand. Let’s get started!

 

For eye-catching website design in Perth, contact the team at Dilate Digital today on 1300 345 283.

Using Colour Psychology in Your Website Graphic Design Perth

Although it’s essential that you have a functional and user friendly website, you also need to ensure that the aesthetics of the design grabs the attention of users as soon as they land on your site. When it comes to the look of your website, don’t underestimate the impact that colour can have on the emotional response of potential customers. Today, we’ll be looking at the psychology of colour and how to incorporate these concepts into your website design.

 

Is colour psychology really a thing?

It sure is. There are a lot of studies showing the impact that colour can have on our mood and behaviour and it can be a powerful tool when used from a graphic design perspective. The trick to using colour psychology in the design of your website is to understand what feelings each colour can trigger. Below is a quick guide to what colour psychology has to say about the various colours:

 

  • Blue – Blue is one of the most liked colours and this is due to soothing and calming effect it can have. However, in large doses blue can also lower your mood.

 

  • Green – If you’re looking for a calming colour which brings balance and harmony, green is the right choice. It’s also a sign of growth and health.

 

  • Yellow – A great all-rounder, yellow evokes joy, fun, inspiration and general feelings of happiness without being too over the top. It’s also the easiest colour to see.

 

  • Red – Red conveys power, enthusiasm and energy. However, use with care as it can also be linked to aggression and can evoke strong reactions.

 

  • Pink – Pink evoke feelings of softness, compassion and romance. It’s a very nurturing colour and doesn’t show much power.

 

  • Orange – Orange is a motivating colour which gives a sense of enthusiasm, optimism and fun. It can also help stimulate the appetite.

 

  • Purple – Purple can help convey a sense of luxury and opulence and is also linked to spirituality and creativity which makes it a bit distracting.

 

How does this help my website design?

Good question! It means that you can capitalise on the feelings that various colours evoke and use them to target your audience. For example, the psychology of colour shows that red is an energetic colour but you should use it sparingly on your website because it can come across as aggressive. You can also choose colours which suit the personality of your business. For example, if you’re a finance company then green may be the perfect option due to its connection with growth while a florist might choose pink due to the nurturing, compassionate vibe. Have some fun with colour and see what looks best!

 

If you’re in need of a talented graphic designer Perth, our team at Dilate Digital are the experts into creating new and innovative websites for a range of businesses. We help create beautiful digital solutions and our websites are also easy to use and mobile friendly. Let us grow your business!

 

For Perth graphic design to transform your website, contact Dilate Digital today

 

4 Easy Ways to Build the Off-Page SEO for Your Perth Business

When it comes to SEO, Perth businesses need to consider both on-page and off-page SEO to create a presence right at the top of search engine results. On-page SEO is the process of optimising the individual parts of your website through your content and code. While you have control over your on-page SEO, off-page SEO is a little trickier as you have less control of and involves creating external links to your website. To get you started, let’s take a look at some easy ways you can start to boost your off-page SEO.

 

1.      Focus on social media

Every business should have a social media presence and it can do wonders for your off-page SEO when you build relationships and engage with your audience on social media platforms as it can mean valuable external links back to your website. To get the benefits of social media, you can’t create social media accounts and leave it at that – respond to comments and reviews, answer questions that people post and upload interesting content or pictures.

 

2.      Write awesome content

A good way to get one of those hard-to-get external links is to concentrate on writing interesting, high quality content which has the potential to be shared over other websites or social media platforms. The goal is to have content which other people share and link to. This is easier said than done but remember that original content is never wasted so keep thinking of ways your content can add value to your target audience.

 

3.      Get on question and answer forums

The more useful you are, the more people are going to be interested in your business. To that end, getting on question and answer forums and offering expert advice can be a great way to get links back to your website. Forums such as Quora, Yahoo Answers and eHow have people asking questions about almost every topic under the sun so get answering and include links to your business.

 

4.      Share those videos

Don’t get freaked out by the thought of putting videos out there. They don’t have to be long or complicated and can be a fun way to promote your business. Whether it’s a demonstration of your product, a series of troubleshooting videos around your area of expertise, an introduction to your brand or anything else you can think of, you can upload your videos to popular websites such as YouTube as a clever way to get links. Just remember to do it right with an eye catching title, proper description and reference links.

 

Dilate Digital provide a full range of SEO services to improve the search engine ranking of your business. We use a range of clever strategies to help your business stand out from the pack and work closely with you for the best results possible. Let us grow your business!

 

For an awesome SEO company Perth, speak to the Dilate Digital team today on 1300 345 283.

Our Top 4 Digital Marketing Myths

Digital marketing is when businesses advertise their products or services via digital means such as websites, search engines, mobile devices, social media and email. The world of digital marketing is innovative and ever-changing which is why there are so many myths flying around on a regular basis. Today, we look at some of the most common myths and give you the real story.

 

Myth #1: SEO is dead

Well, if we had a penny for every time we hear this one. While it’s very true that things that worked from an SEO perspective years ago simply wouldn’t work now, all that means is that you need to constantly be on top of the new strategies. SEO is still just an important as ever and if you ignore it, you’ll get left behind. As search engine bots have become more advanced, so have SEO strategies – get on board!

 

Myth #1: You only need to pick one form of social media

There are a lot of different aspects to digital marketing and it’s common knowledge that it’s important to get on board with social media. However, a lot of businesses think it’s sufficient to pick just one social media platform and run with it. The reality is that in a competitive digital market, being across a number of platforms can help reach a wider audience and boost the visibility of your business. Think about the forms of social media that your target audience would be most likely to use and go from there.

 

Myth #3: All you need is one digital marketing person

Once upon a time when digital marketing was just starting out, it might have been enough to have one person on your team in charge of digital marketing. However, these days the number of different areas that one person would need to across would make it almost impossible. With the content marketing, social media, paid advertising, email marketing, SEO and analytics involved, you need a few people on your digital marketing team if you really want results.

 

Myth #4: Traffic to the website is the most important thing

There’s a bit more to it than just traffic. Yes, increasing traffic to the website is a great goal to have when it comes to your digital advertising. However, there’s no point generating traffic to your website if you’re attracting users who aren’t interested in your business and simply click off. Instead, look at attracting your target audience so the traffic to your website actually leads to conversions.

 

Dilate Digital are a full service digital marketing agency Perth who deliver all kinds of digital awesomeness to businesses of all shapes and sizes. Whether you’re after expert consultancy to point you in the right digital direction or are looking for a full-service marketing package, we can help.

 

If you’ve been on the lookout for an digital advertising agency Perth, contact the dynamic Dilate Digital team today on 1300 345 283.

 

Can Meta Tags Improve the SEO for Your Business?

These days, it’s easy for meta tags to be overlooked in favour of other SEO strategies given that they no longer impact on the search engine ranking of your website. However, they do offer other advantages and continue to be an important part of your overall SEO strategy. So, when it comes to SEO, Perth businesses shouldn’t overlook the humble meta tag. Let’s take a closer look!

What are meta tags?

Meta tags are short descriptions which are used to describe the content of a particular webpage. The description doesn’t actually appear on the web page but is designed to give information to the search engine and to users. While less important from a ranking perspective these days, the meta description that you enter is what users see when your business appears in the search engine rankings.

Why are meta tags important?

When the descriptionof your meta tag is engaging and contains the right keywords, it encourages users to click into your websiteas it’s what users see in the search engine results. Your meta tag shows users that your website contains the relevant information and therefore can increase conversions. So, while they may not impact on your ranking, they do have a positive impact on your click through rates.

What should I include in my meta tags?

The two parts of your meta tag will be your title and description. Your title is meant to give users insight into the content of the page and will help them make a decision as to whether they click or not so use your words wisely! Aim for less than 70 characters so the whole title fits in the search engine results and use high quality keywords which accurately reflect the content of the webpage.  Make sure the most important keywords are the beginning of your title and don’t use the same keyword multiple times.

Like your title tag, accurate meta descriptions can help with the click through rate to your website. Aim for between 150 to 160 characters so, again, the description fits in the search engine results. Don’t cut and paste the same description for different webpages. Instead, try to make them as unique as possible. If you have a large website with numerous page, at least try to organise descriptions for the most important pages. Don’t forget a call to action such as ‘learn more’ or ‘join today’ in your description.

Dilate Digital offer a full range of SEO services to boost your company right the top of the search engine rankings. We’re a full service digital marketing agency and we develop creative, strategic and technical solutions for your business so it stands out from the crowd. Let us grow your business!

If you’ve been looking for an awesome SEO agency Perth, contact Dilate Digital today on 1300 345 283.