Make Your Search Engine Happy with SEO Friendly URLs

Ok, your website looks amazing, you have great keywords throughout the site and your content is engaging. Awesome job! However, an often overlooked part of business websites is the URL structure.  It’s important that your URLs are all in order, not only because they look better but also because they make search engines happy from an SEO perspective.

Dilate Digital are a SEO company Perth and today, we’ll be giving you the insider knowledge on how to make the URLs for your website SEO friendly.

Keep it simple

A good URL is easy to understand and reflects the associated landing page. Keep your URLs as simple as possible so it’s easy to see at a glance what the page is about. Look out for URLs which contain unnecessary numbers or characters and clean them up – it looks much better!

Include your keywords

If you’ve gone to the effort of putting your SEO keywords into your landing page content, you should also include them in your URL structure. Using keywords in your URLs makes your pages look more appealing to users as they match the original search terms and they can also be used as anchor text when the URL is copied into other websites.

Shorter is better

Although it’s unlikely that the length of your URL will have an impact on SEO (unless it’s ridiculously long), it’s a good idea to keep your URLs short and sweet. More than anything else, it’s unnecessary to have a long URL – brevity is best, and you should be able to clearly indicate what your page is about in only a few words.

Avoid unnecessary characters

Stick to the main keywords in your URLs and separate them with a hyphen. Don’t be tempted to muck around with the format and use other characters, such as underscores or asterixis, and avoid using ‘and’ or other unnecessary words. Search engines and users like consistency so keep that in mind with your URLs.

Use canonical tags

When users type in a URL, there are a number of variations they can use which will lead them to the same page. For example, you could type in, and and they would all lead to the same place. However, this can mean that the search engine thinks you have duplicate content which can impact on your SEO ranking. To remedy this, use a canonical tag to let the search engine know which is the main version so the other versions aren’t treated as duplicate pages.

Dilate Digital are experts in SEO Perth and have helped companies of all shapes and sizes increase their search engine rankings and stand out from the digital crowd. We can help your business implement a number of strategies so you’re ready to go with a successful SEO campaign.

For SEO service Perth, contact Dilate Digital today on 1300 345 283 and we can get started building your business!


How Exactly Does AdWords Keyword Bidding Work?

PPC (Pay Per Click) advertising is an awesome way to boost your business to the top of search engine results to increase your visibility. The most well-known PPC platform is AdWords which has a reputation for being user friendly once you get to know it. However, one aspect of AdWords that can take a little while to get used to is the bidding system. Luckily, Dilate Digital provide expert AdWords services to our clients and are here to un-confuse things by explaining exactly how you use AdWords to bid on keywords.

What is AdWords keyword bidding?

When you set up your AdWords account, you select keywords which will be included in your ads and have the most relevance to your business. When a user types in one of your chosen keywords, it will hopefully mean that your ad will appear right at the top of the Google search results. Hang on though, it’s not that easy. You’re not the only business which has chosen those particular keywords so there will be a number of you vying for only three spots.

So how does Google choose the lucky winners? Well, that’s where keyword bidding comes in. You can set your bid to let AdWords know how much you’re willing to pay for a click on your ad and you compete with other businesses who are also bidding on the same keyword. When it comes to getting one of the three tops spots, AdWords don’t just consider your bid – it also considers the quality of your ad and ad extensions that you have in place.

What are my bidding options?
Ok, so we’ve discussed how you need to set your bidding amount for the maximum cost per click (CPC) that you’re willing to pay. When it comes to setting your bid, there are a few options you can choose. There is a manual option which lets you set you max bid amounts yourself and this gives you control over the budget for your campaign. The default bid amount will be applied to all the keywords in your ad group, but you can also choose to increase or decrease your bid for certain keywords if you like.

There is also the automatic option of letting AdWords manage your bidding for you and this is a popular choice if you’re short on time. You set your daily budget and AdWords does the rest by working to get the most clicks for your ads within your budget. Whether you choose a manual or automatic option, there are a number of tools available on AdWords which can help you choose your keywords and place your bids. AdWords can also provide estimates to help you decide how much you should bid to get one of the top spots.

Dilate Digital and our team of experts can help with your AdWords management and marketing to increase visibility, traffic and leads to your business website. Thanks to our experience with AdWords Perth, we can help your business stand out from the pack. Let’s get started today!

For PPC marketing services, speak with the talented team at Dilate today on 1300 345 283.

3 Things To Look For In A Digital Marketing Consultancy Company

You’re probably well aware of the importance of a good digital marketing campaign for your business but sometimes it’s difficult to know where to start. Whether you just want a helping hand in the initial stages of developing your strategy or need some guidance for your existing marketing team, going with a digital marketing consultant can make all the difference when it comes to optimising your campaign.

Today, we’re taking a look at some of the things you should look for before signing on with an internet marketing company.

Look into the company

Before you contact a digital marketing company, take the time to do some research. Firstly, have a look at their website and make sure it’s polished and professional. Let’s be honest, if the website of a digital marketing company is poorly designed then it’s probably time to move on straight away. Look at what services the company offers so you can be assured that consultancy is one of the main services that they provide and look online for reviews and testimonials from clients. Check out their social media accounts as well so you can be sure they practice what they preach in terms of a holistic digital marketing strategy.

Check for the right fit

If you’re happy that the company you’re considering is legitimate, you also need to check that they’re the right fit for your business. Contact them directly and ask specific questions about their previous work with similar sized businesses. It’s a good idea to go with an agency who has experience in providing consultancy services to businesses similar to your own as they’ll have a clearer idea of what works and what doesn’t. Speaking to someone at the agency directly is also a good way to get a feel for how a potential working relationship will work out. Remember, often the relationship with a digital marketing agency will be long term so you need to be comfortable working together.

The price is right

When it comes to quality digital marketing consultancy, you need to remember that you get what you pay for. Although you need to stay within your budget, a price that’s too good to be true will often mean that you’re not getting a quality service. Quality consultancy means that you’re streamlining your digital marketing campaign which can lead to a bigger ROI (return on investment) overall. A consultant can also save you having to hire a new person for your marketing team which is a huge saving for your business!

If you’re ready to maximise your online marketing, the awesome digital marketing consultants at Dilate Digital can offer your business an obligation free consultation. We work with businesses of all different shapes and sizes to implement a digital marketing strategy which works for you.

For digital marketing consultants Perth, contact the team at Dilate Digital today on 1300 345 283.

AdWords Mistakes That Your Perth Business Should Avoid

AdWords is most well-known form of PPC (pay per click) advertising and is an awesome way to get your business featuring right at the top of search engine results. When done right, your AdWords strategy will drive more traffic to your website but it can cost you money if your campaign isn’t handled well. As experts in AdWords management Perth, we’re here to share with you the mistakes you should avoid if you want to have a successful AdWords campaign for your business.

Mistake #1: Not using the right keywords

Well done, you have a beautifully constructed, well-written ad which you’re proud to put on display. Hang on a minute – where are your keywords? Too many businesses make the mistake of forgetting all about using the right keywords when writing their ads and, well, keywords are kinda the point. Once you’ve done your research and have a list of keywords, make sure you use those exact keywords or phrases in your ads.

Mistake #2: Forgetting about negative keywords

AdWords gives you the option of setting negative keywords so your ads won’t show up for those particular words. There are some search results that you won’t want your ads showing up for and negative keywords helps to exclude irrelevant traffic, which in turn reduces the cost of your campaign. Your AdWords account will offer some initial negative keyword suggestions and you can then take it from there.

Mistake #3: Linking to the incorrect landing page

Remember that your ads are only part of the equation. You also need your landing pages to be on point so when users click your ads, they’re happy to stay on your site and have a look around. Not only that, they need to be taken to the most relevant landing page – it’s no good have an ad for a specific product on your website only for users to be taken to the home page when they click. Think about your link!

Mistake #4: Not testing new ads

Test, test, test! You should constantly be looking to improve your AdWords results and the best way to do that is to test your ads to see what gives you the best results. Try out different keyword sets, headlines, positioning and targeting to see what gives the best results. Even if you have ads which are performing well, you should always be seeing what you can improve. Give your new ads time to perform and if they’re really not working, they can just be paused so you can try something else.

Mistake #5: Setting unrealistic goals

You want results with your AdWords campaign. Fair enough – you’re paying for it after all! But you need be realistic about your goals and make sure your budget is sufficient. For example, you can’t set a miniscule budget and expect massive results. Set a budget which is high enough for you to actually reach your goals and remember that it can take a little while to see results so don’t abandon your campaign prematurely.

For all things PPC, Perthbased Dilate Digital are here to share the digital love.With a successful AdWords campaign under your belt, you’ll be getting targeted traffic to your website and growing your customer base. Let’s work together to grow your business!

If you’ve been on the lookout for AdWords services, contact Dilate Digital today on 1300 345 283.

6 Features You Must Include In Your Ecommerce Website Design

Online shopping is booming with more and more people turning to the internet when it comes to making a purchase. With the amount of online competition, you need to make sure that the ecommerce website for your business is spot on so users hang around to complete their purchases. Let’s look at how you can turn browsers into buyers by including certain features in your ecommerce website design.

1.      High quality pictures

Grainy, unprofessional product photos just aren’t going to cut it these days. Invest in quality, high resolution pictures on your ecommerce website and include multiple pictures of the same item. Think multiple angles or pictures of your product in real life applications. Always include a zoom in feature – people love having a close look at what they’re buying before they commit!

2.      Product reviews

If a potential customer still isn’t convinced about a certain product, real customer reviews can make a big difference. Encourage customers to leave reviews for products via a follow up email and make sure you include them on the website. Although you probably have customer service available to answer questions, people tend to trust customers who have already made a purchase.

3.      Trust signals

Even though online shopping is common, users still like to be assured that their personal information (not to mention credit card details) are safe. Clearly display trust signals on your ecommerce website which confirm the security measures you have in place. If there are no trust signals in place, a user could easily click off in search of a safer alternative.

4.      Fast checkout

When it comes to the checkout, the quicker the better. Make it as easy as possible for users to complete their purchase. Make sure you have a fast checkout or guest checkout option so customers can make their purchase without having to create an account and have the purchase finalised in as few steps as possible. If you make it too hard, people will abandon their shopping carts very quickly.

5.      Easy payment options

You need to keep up with the times when it comes to payment options. Although you should always include the option of entering credit card details directly into your website, also consider including payment options such as PayPal which is a quick and easy way for customers to complete payment. Including options such as PayPal means users don’t need to enter credit card details and are using a method they already trust.

6.      Display shipping costs

Although people love online shopping, a concern is often how much it will cost to have the items shipped. Have shipping estimates clearly displayed on the website and provide a shipping cost early on in the checkout process. If possible, offer free shopping for purchases over a certain amount as this can be a major incentive for customers to decide to add on additional items.

Dilate Digital provide ecommerce website design Perth and will help you create a functional, attractive online shop. We provide affordable, easy to use ecommerce platforms and are available for any technical support along the way. Let’s get started!

If you’re looking for professional ecommerce web design, speak to the talented team at Dilate Digital today on 1300 345 283.

How Content Marketing Can Boost TheSEO For Your Perth Business

For optimal results for your business, you shouldn’t think about your content marketing strategy and SEO strategy as being separate from each other. If you’re looking to boost the SEO of your Perth business, you need to work your SEO in with your content marketing campaign. Of course, this needs to be done right so you can be confident you’re getting the best results possible.

The SEO and content overlap

There are a lot of articles discussing content marketing versus SEO and it’s easy to see why the two concepts are often viewed separately. SEO (search engine optimisation) is all about improving your organic search engine results for increased traffic to your website while content marketing is about creating helpful, compelling content to engage your audience. So how do these clearly different approaches work together?

Content creates keyword opportunities –One of the foundations of a successful SEO strategy is the use of relevant keywords so your website appears in the search engine results. Well, you can’t use keywords if you don’t have content. Creating content and inserting SEO keywords means that not only are you helping your content marketing by offering regular, informative content but your SEO also gets a boost with the use of relevant keywords.

Content leads to external links – External links are an elusive but highly effective way to improve your SEO. If you can get another website to provide a link to your website, you’re doing well! One of the best ways to create strong external links is to provide quality content that other sites are going to want to link to. Without good content, other sites are unlikely to give you the rare opportunity of an external link.

Search engines like original content – SEO is focussed on getting your business to rank higher up in organic search engine results and search engines are becoming increasingly savvy about the quality and originality of your content. Google will be able to tell if your content is too short, duplicated, poor quality or keyword stuffed and will penalise you accordingly. However, you’ll also be rewarded if you’re making an effort to create longer, interesting and original content.

Remember, content is king

Although content marketing can be used to great effect to boost SEO, you need to always remember that SEO comes second to quality content. Don’t make the mistake of producing content for SEO purposes only – your content needs to provide value to users and keyword stuffed, boring content won’t cut it. Concentrate first on high quality, interesting content that people are actually going to read and then think about your SEO second.

Dilate Digital provide Perth SEO services for your business and help you to stand out from the pack.  No matter the size of your business, we’ll increase your visibility by boosting you right to the top of search engine results. Let’s get started today!

For an awesome SEO agency in Perth, speak to the team at Dilate Digital today on 1300 345 283. We provide local SEO services in Perth, as well as having an extensive client base across Australia.

4 Ways To Make Your AdWords Campaign More Effective

Although it’s possible to increase your search engine rankings organically with a successful digital marketing strategy, there are times when you might want to give your business a bit of a boost. An AdWords campaign, which is a popular form of PPC (Pay Per Click) advertising, provides businesses with a way to get to the top spot of Google searches easily. Of course, it isn’t as simple as making a few ads and getting instant results – there’s a bit of an art to getting it right with your AdWords.

Dilate Digital are an AdWords consultant in Perth and our extensive experience means we know how to create a successful campaign. With that in mind, we’re here to share out top tips for a successful AdWords campaign.

1.      Get your keywords right

With AdWords, it’s all about inserting the right keywords into your ads so you need to do some keyword research before you start submitting ads. To make things easier, Google provide a number of tools to help find highly ranked keywords relevant to your product or service. You can then incorporate these keywords into your ads in an engaging way.

2.      Optimise your landing pages

Your ads are designed to capture the interest of your audience and get them to click – your website needs to do the rest. It’s no good having great click rates on your ads only to have visitors leave your site immediately. Make your landing pages clear and informative so visitors can see that your product or service matches the message provided in your ads so they can immediately see they haven’t been misled. Your landing page should also tell your visitor what they should do next.

3.      Target your audience

Don’t make the mistake of thinking that a wider net will engage more visitors. It’s better to target your ads so people who will actually be interested in your business are clicking onto your website. Targeting your audience can be achieve by using specific keywords rather than phrases which are too general. You can also target through language and location. Think about your audience and write the ad with them in mind.

4.      Keep track of your ads

When you only have a limited amount of money to spend on paid advertising, it’s a waste of your budget if you never check how your ads are doing. Use Google analytics to see how successful your ads are and if you find some aren’t performing well, you can put them on hold and try a different approach. Tracking the success of your ads will optimise your campaign and see what’s working.

Dilate Digital provide a range of digital marketing services for your business and will develop an awesome strategy which will help your business grow. We are a Google AdWords specialist who can help your business develop a successful AdWords campaign to grow your customer base and target your desired audience. If you want more information about how AdWords can help your business, speak to one of the team today.

If you’re looking for a Google AdWords agency for your business, contact Dilate Digital today on 1300 345 283.

How You Can Make Sure Your Business Website is Mobile Friendly

You might have the best website in the world but if you can only experience its full functionality when you’re on a computer, you risk mobile users clicking out of your site very quickly. With people increasingly accessing the internet through mobile devices, it’s more important than ever to make sure your website is easy to use on all devices.

As experts at web development Perth, Dilate Digital know what it takes to ensure that your website is mobile friendly and today we’ll be sharing some of our wisdom.

Focus on a responsive design

Rather than creating two separate websites for desktop and mobile devices, focus on having a website that adjust depending on the size of the screen the user has. This means that no matter the mobile device users are viewing your website on, their experience is optimised. These days, there are a so many different devices of varying sizes that it makes sense to take the time to develop a fully responsive website.

Compress your images

You should make sure your images are of high quality so they’re not blurry or grainy on mobile devices but you need to check that images are compressed to make things easier for mobile users. Not only does this reduce load times, it also means that mobile users aren’t having their data drained.

Keep your design simple

A simple website design is not only easier to navigate but it also makes things much easier when it comes to ensuring your site is mobile friendly. Things that might look amazing on a computer may not translate so well into a mobile device so make sure you have the right balance.

Make sure your text and buttons are big enough

Mobile users don’t want to have to spend half their life zooming in on the text of your website or accidentally pressing the wrong buttons because they’re so teeny tiny. Make sure that when your website is accessed on mobile devices, the text and buttons are the right size so users don’t have to make any adjustments.

Keep on updating

Once your website has been developed to be more mobile friendly, don’t just forget about it. Web design is a constantly evolving area and as time goes on there could be adjustments to make so your website is even more efficient for mobile devices. Also, take into account any user feedback as to issues your website may have with mobile compatibility so these can be fixed.

Dilate Digital is a Perth based full service digital agency and we would love to work with you to build your business. We provide web development services to ensure that your website is mobile friendly and uses the latest web technologies. We cater to businesses of any size to make sure your website is visually appealing and easy to use.

For website development Perth, contact Dilate Digital today on 1300 345 382 and have a chat to the team.

Why Digital Marketing Is Essential Your Business

If you’re still sticking to only traditional, offline marketing for your strategy, it may be time to rethink your marketing campaign. These days, it’s essential that you have a digital marketing strategy in place so you can compete effectively with your competition. In an increasingly digital world, you risk being left behind if you don’t embrace online forms of marketing.

As a digital marketing company, we know first-hand the importance of this type of marketing. So, let’s take a look at exactly what digital marketing can do for your business!

It’s cost effective

Perhaps one of the most important things to remember about adopting a digital marketing strategy is that it’s far more cost effective than traditional marketing. This means that even if your business has only a small budget allocated to marketing, you can achieve a lot with your digital marketing strategy.

It focuses on conversions

Digital marketing isn’t just a vague strategy which looks at how many likes you’re getting on social media or how many people visit your website – it specifically looks at how much of your traffic is converting into sales, subscribers, or whatever else you want to achieve through your website. This means that your strategy is specially targeted towards better performance for your business.

It’s keeping up with a mobile audience

Not only do businesses need to keep up with the fact that people are increasing looking online for products and services, you also need to remember that an increasing amount of people are looking at the internet through mobile devices. Your digital marketing campaign will look specifically at how this mobile customer base can be engaged.

It reaches a wider audience

Digital marketing, as compared to traditional marketing, has the advantage of being able to target the vast online community. With more and more people turning to the internet when it comes to accessing products and services, a clever digital marketing strategy means that you’re reaching your target audience and taking advantage of platforms such as social media and email.

It’s easy to track success

If you’re worried that digital marketing just won’t work for your business, one of the great things about a digital strategy is that it’s easy to track results. With many forms of analytics available, you’ll easily be able to see what’s working and what’s not so you can adjust your strategy as needed.

Perth based Dilate Digital specialise in providing awesome digital marketing consultancy for our clients. We provide digital marketing services to companies of all different shapes and sizes and work with you to develop a marketing strategy which will make your business stand out. If you’re ready to take your digital marketing to the next level, give the team at Dilate Digital a call.

For digital marketing consultants in Perth, contact Dilate Digital today on 1300 345 283.

Why Link Building Is Essential For Awesome SEO

Link building forms an essential part of your SEO (search engine optimisation) strategy and, although it can be one of the most challenging aspects of SEO, building high quality links can make all the difference for your business.  It takes some skill to get links back to your website but is essential if you want search engine traffic to your website.

If you’re looking for SEO for your Perth business, we’ll be looking at why it’s important to incorporate link building into your strategy.

What’s the big deal with link building?

Link building is important because it helps Google identify that your webpage is of high quality and therefore deserving of a higher rank in the search engine. Although no one knows the algorithm that Google uses to determine search results (that would make things too easy), most experts agree that quality links are a significant factor.

Of course, the focus needs to be on building quality links as Google has cottoned on to some of the strategies used for link building. Back in the day, simply putting your details in some web directories was enough for link building but it’s now a whole lot harder now with Google expecting high quality links.

How can my business get high quality links?

  • Create quality content –If your focus is on getting external links back to your website rather than on the actual content you’re trying to get links to, you have the whole thing back to front. The first step is to concentrate on your content so you have valuable information which is worth sharing. Once you have great content, you can set out to try to find high quality links.
  • Develop sharable information –When it comes to content that other websites are more likely to link to, infographics and diagrams tend to be a great option and can be easily shared across social media and other platforms. These bite sized chunks of content can then be picked up by different websites. List posts are also popular sharable bits of content, as is new data or research that you may have come across.
  • Network through email –A lot of link building is networking and email is a great way to do this. For example, if you write an article which mentions a certain product or service, you can contact that company to let them know you’ve mentioned or linked to them. Chances are, they’ll go on to share your content which provides a relevant link for your website.
  • Comment on relevant websites – Find out what the reputable blogs and forums are relevant to your industry and take the time to visit every now and then. Post comments which add value, such as offering additional tips or data, and then you can provide a link back to your website. Don’t just leave a link and leave – it’s about adding value and interacting.

Dilate Digital are an SEO consultant in Perth and we provide targeted SEO strategies no matter the size of your business. Our team of experts can help to optimise your search engine rankings so you can stand out from your competitors. Whether you want keyword analysis, page optimisation or better link building, we can help.

For an SEO agency in Perth, speak to the team at Dilate Digital today on 1300 345 283.