Why Digital Marketing Is Essential Your Business

If you’re still sticking to only traditional, offline marketing for your strategy, it may be time to rethink your marketing campaign. These days, it’s essential that you have a digital marketing strategy in place so you can compete effectively with your competition. In an increasingly digital world, you risk being left behind if you don’t embrace online forms of marketing.

As a digital marketing company, we know first-hand the importance of this type of marketing. So, let’s take a look at exactly what digital marketing can do for your business!

It’s cost effective

Perhaps one of the most important things to remember about adopting a digital marketing strategy is that it’s far more cost effective than traditional marketing. This means that even if your business has only a small budget allocated to marketing, you can achieve a lot with your digital marketing strategy.

It focuses on conversions

Digital marketing isn’t just a vague strategy which looks at how many likes you’re getting on social media or how many people visit your website – it specifically looks at how much of your traffic is converting into sales, subscribers, or whatever else you want to achieve through your website. This means that your strategy is specially targeted towards better performance for your business.

It’s keeping up with a mobile audience

Not only do businesses need to keep up with the fact that people are increasing looking online for products and services, you also need to remember that an increasing amount of people are looking at the internet through mobile devices. Your digital marketing campaign will look specifically at how this mobile customer base can be engaged.

It reaches a wider audience

Digital marketing, as compared to traditional marketing, has the advantage of being able to target the vast online community. With more and more people turning to the internet when it comes to accessing products and services, a clever digital marketing strategy means that you’re reaching your target audience and taking advantage of platforms such as social media and email.

It’s easy to track success

If you’re worried that digital marketing just won’t work for your business, one of the great things about a digital strategy is that it’s easy to track results. With many forms of analytics available, you’ll easily be able to see what’s working and what’s not so you can adjust your strategy as needed.

Perth based Dilate Digital specialise in providing awesome digital marketing consultancy for our clients. We provide digital marketing services to companies of all different shapes and sizes and work with you to develop a marketing strategy which will make your business stand out. If you’re ready to take your digital marketing to the next level, give the team at Dilate Digital a call.

For digital marketing consultants in Perth, contact Dilate Digital today on 1300 345 283.

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Why Link Building Is Essential For Awesome SEO

Link building forms an essential part of your SEO (search engine optimisation) strategy and, although it can be one of the most challenging aspects of SEO, building high quality links can make all the difference for your business.  It takes some skill to get links back to your website but is essential if you want search engine traffic to your website.

If you’re looking for SEO for your Perth business, we’ll be looking at why it’s important to incorporate link building into your strategy.

What’s the big deal with link building?

Link building is important because it helps Google identify that your webpage is of high quality and therefore deserving of a higher rank in the search engine. Although no one knows the algorithm that Google uses to determine search results (that would make things too easy), most experts agree that quality links are a significant factor.

Of course, the focus needs to be on building quality links as Google has cottoned on to some of the strategies used for link building. Back in the day, simply putting your details in some web directories was enough for link building but it’s now a whole lot harder now with Google expecting high quality links.

How can my business get high quality links?

  • Create quality content –If your focus is on getting external links back to your website rather than on the actual content you’re trying to get links to, you have the whole thing back to front. The first step is to concentrate on your content so you have valuable information which is worth sharing. Once you have great content, you can set out to try to find high quality links.
  • Develop sharable information –When it comes to content that other websites are more likely to link to, infographics and diagrams tend to be a great option and can be easily shared across social media and other platforms. These bite sized chunks of content can then be picked up by different websites. List posts are also popular sharable bits of content, as is new data or research that you may have come across.
  • Network through email –A lot of link building is networking and email is a great way to do this. For example, if you write an article which mentions a certain product or service, you can contact that company to let them know you’ve mentioned or linked to them. Chances are, they’ll go on to share your content which provides a relevant link for your website.
  • Comment on relevant websites – Find out what the reputable blogs and forums are relevant to your industry and take the time to visit every now and then. Post comments which add value, such as offering additional tips or data, and then you can provide a link back to your website. Don’t just leave a link and leave – it’s about adding value and interacting.

Dilate Digital are an SEO consultant in Perth and we provide targeted SEO strategies no matter the size of your business. Our team of experts can help to optimise your search engine rankings so you can stand out from your competitors. Whether you want keyword analysis, page optimisation or better link building, we can help.

For an SEO agency in Perth, speak to the team at Dilate Digital today on 1300 345 283.

How You Can Get More Email Subscribers For Your Business

Getting email subscribers for your business is important. It gives you a way to keep your brand visible, promote new products and services, and build a relationship with your customer base. If you’re interested in increasing your email marketing services, you first need to make sure you have a decent amount of email subscribers who you can engage.

But how do you get more email subscribers?

Today, we’ll be letting you in on some simple ways to keep those email subscribers coming in.

Have strategically placed opt-in forms

Don’t just have one op-in form at the top of your webpage or your home page – have them placed strategically in other places around your website so interested users can sign up at various locations. For example, you could include an opt-in form at the end of every new blog post.

Make it clear they can unsubscribe

People can be a bit hesitant about email subscribing due to previous experiences where it’s been difficult to unsubscribe. Make it clear that users can unsubscribe at any time and have an unsubscribe button included in each email.

Run social media competitions

Competitions are a great way to engage your audience – people tend to love them – and you could easily run a competition through social media where people need to become an email subscriber in order to be in the running for some sort of prize. This has the added bonus of leading potential customers to your website.

Encourage forwarding of the email

An easy way to increase the number of email subscribers is to encourage customers who are already signed up to forward the email on to family and friends. This could be done by way of a special promotion for new subscribers or simply reminding existing subscribers to spread the word. People respond well to recommendations from friends so it can be very effective.

Offer an incentive

Offering a small incentive for customers who subscribe to your email, such as a discount on your product or service or a free eBook, is an easy way to provide value to your users. Most users know that it only takes a minute to sign up to an email list so will often be more than happy to take you up on an offer.

Split test your methods

Don’t try just one method of increasing email subscribers and leave it at that. Experiment with different ideas and test to see which one is more effective. For example, try a shorter opt-in form which only asks for name and email for a couple of months and a longer one for the next couple of month which gets more details. You can then compare which method got the better result.

If your business is looking for an email marketing specialist, Dilate Digital can help. We provide user friendly email software which can bridge the communication gap between your business and your target audience.

For an email marketing consultant, have a chat to Dilate Digital today on 1300 345 283.

How Retargeting Advertising Can Make Your Business Even More Successful

You know when you’re on the internet and you notice ads appear for websites you recently visited? Well, that’s retargeting advertising and it can have serious benefits for your business when you put it into practice.

Retargeting means that when someone visits your website, uses your app or gives their email address to you, they’ll continue to be shown ads for your business on other sites, social media and search engines.

And it really works!

If you don’t already have a retargeting campaign in place, now’s the time to do it and we’re to tell you why.

Provides a gentle reminder

People are always doing a million things at once and it’s easy for someone to be on your website and then get distracted with something else. Retargeting ads can be an effective way of reminding customers that they were on your website and can prompt them to finish what they were doing. These ads aren’t the annoying popup type which users tends to hate so they provide an unobtrusive reminder.

Cost effective

Remarketing advertising is a cost-effective marketing strategy for your business because it only targets people who have already shown an interest in your business. Some forms of advertising try to get the attention of everyone and anyone which can be a bit hit and miss. The fact that remarketing is specially targeted means it costs less and provides better results.

Better brand recall

One of the biggest goals of any business is brand recognition. You want customers to get to know who you are and what you do. With retargeting, your brand is constantly popping up in different places and even if people don’t click on the ads too often, it means that you’re the first business they think of when it comes to your particular product or service.

Makes marketing sense

Failing to use retargeting advertising is a missed marketing opportunity. Think about how many times a customer may have almost made a purchase before getting distracted or have been looking at your business on social media before having the get back to work. If you’re not making yourself visible and encouraging them back to your website, you’re missing out on potential conversions.

Engages visitors

There are a lot of different types of retargeting ads you can choose and they can be used to engage previous visitors to your website. For example, your ad could show a current promotion you have going on to engage customers who have previously used your service. It could also show a similar product to one that a visitor has previously been interested in. The creativity that comes of retargeting ads is a great opportunity to continually engage your audience.

Dilate Digital can help you use AdWords retargeting and remarketing to encourage visitors back to your website. Don’t worry, we handle all the set up and technical work while designing remarketing ads which will engage your customer base and lead to improved conversions.

At Dilate Digital, we can help your business develop a retargeting marketing campaign. Give us a call today on 1300 345 283.

Top 3 Tips From a Digital Marketing Agency For Creating Your New Website

So, you’ve made the decision to create a new website for your business – awesome! Even if you’re far from a coding expert and will need a little help along the way, there are a few things you can keep in mind during the development process so you really build your brand.

As a digital marketing agency in Perth, we have a LOT of experience with websites so we’re here to help by sharing some of our juiciest tips to make sure you get the results you want when creating your new website.

Know what you want

One of the first things you need to decide is what you want to achieve with your website. Having a clear idea of the intention of your website now means you don’t have do an overhaul down the track when you realise you’ve done in the wrong direction. Are you looking to generate interest in your business so you have more leads? Do you want a way to display your work to potential clients? Do you want an Ecommerce website so you can sell your products directly?

Having a clear goal in mind means you can target the features of your website to achieve this, such as investing in high quality images if you want an Ecommerce website.

Get your URL right

Your URL is what people need to type in to get to your web page. Don’t get too fancy with your URL – you want it to be short, to the point and memorable. You want potential customers to get a sense of your business from your URL and a clever URL now means you don’t have to change it later. Make sure the URLs for all of the pages of your website are also just as clear and concise.

For example, to learn about our website services you need to visit https://www.dilate.com.au/websites/. This is clear, to the point and you know where you’re heading. To avoid confusion, make you check that there are no websites out there with a very similar URL.

Think about style and features

When you’re at the stage of thinking about what your website will look like, it can be easy to be overwhelmed with choices. Firstly, think about the style of your brand so you can zero in on themes which will fit. Are you going for a minimalist, elegant feel or do you want something fun and dynamic?

Have a look on other similar business websites to get a sense of the features which might apply to you so you know what you like and don’t like. Once you’ve narrowed down what elements you like and what type of theme fits your business, it makes the design process a whole lot easier.

Dilate Digital is a digital marketing company based in Perth who offer a range of services depending on the needs of your business. If you’re looking to launch a new website, we can work with you to create a site which is totally unique and captures the personality of your business.

If you need a digital marketing consultant in Perth, speak to the team at Dilate Digital today on 1300 345 283 and we can get you started.

Top 3 Tips From a Digital Marketing Agency for Creating Your New Website

So, you’ve made the decision to create a new website for your business – awesome! Even if you’re far from a coding expert and will need a little help along the way, there are a few things you can keep in mind during the development process so you really build your brand.

As a digital marketing agency in Perth, we have a LOT of experience with websites so we’re here to help by sharing some of our juiciest tips to make sure you get the results you want when creating your new website.

Know what you want

One of the first things you need to decide is what you want to achieve with your website. Having a clear idea of the intention of your website now means you don’t have do an overhaul down the track when you realise you’ve done in the wrong direction. Are you looking to generate interest in your business so you have more leads? Do you want a way to display your work to potential clients? Do you want an Ecommerce website so you can sell your products directly?

Having a clear goal in mind means you can target the features of your website to achieve this, such as investing in high quality images if you want an Ecommerce website.

Get your URL right

Your URL is what people need to type in to get to your web page. Don’t get too fancy with your URL – you want it to be short, to the point and memorable. You want potential customers to get a sense of your business from your URL and a clever URL now means you don’t have to change it later. Make sure the URLs for all of the pages of your website are also just as clear and concise.

For example, to learn about our website services you need to visit https://www.dilate.com.au/websites/. This is clear, to the point and you know where you’re heading. To avoid confusion, make you check that there are no websites out there with a very similar URL.

Think about style and features

When you’re at the stage of thinking about what your website will look like, it can be easy to be overwhelmed with choices. Firstly, think about the style of your brand so you can zero in on themes which will fit. Are you going for a minimalist, elegant feel or do you want something fun and dynamic?

Have a look on other similar business websites to get a sense of the features which might apply to you so you know what you like and don’t like. Once you’ve narrowed down what elements you like and what type of theme fits your business, it makes the design process a whole lot easier.

Dilate Digital is a digital marketing company based in Perth who offer a range of services depending on the needs of your business. If you’re looking to launch a new website, we can work with you to create a site which is totally unique and captures the personality of your business.

If you need a digital marketing consultant in Perth, speak to the team at Dilate Digital today on 1300 345 283 and we can get you started.

The 3 most common web development fails

With innovative web development, Perth businesses can create a memorable brand which means more visitors and customers who want to stay on your site to have a look around. However, along with good web development there is also the bad. If you’re aware of some of the common web development mistakes that businesses make, you can be prepared so you don’t fall into the same trap. So today, let’s look at our top picks for web development fails.

1.      Too many bells and whistles

Some businesses seem to think that more stuff you have on your website the better and end up with a site which is overloaded with fancy fonts, pop up videos, overlong content and images in every blank space. This approach is completely overwhelming for visitors and means that the design of your website detracts from your actual product or service. More doesn’t equal better with your web development so don’t be scared of having some blank space on your website with carefully placed content and images. With that in mind, don’t go nuts with creative fonts as these can be hard to read. Choose an easy to read font and stick with it throughout the website.

2.      Not creating the website for your audience

No matter how amazing your website is, if it’s not catering to your target audience then you’re fighting a losing battle. Too many businesses make the mistake of designing a website without considering the demographic or group of people they want to attract. You need to take this into account when deciding on the content, tone, images and appearance of the website so you’re attracting the attention of the right audience when they click onto your site. Without matching your website to the customers who you want to use your product or service, you risk losing valuable conversions.

3.      Lack of mobile friendliness

So, your website looks great on the computer and is easy to navigate with no speed issues. That’s great but is not the only thing to consider. How about when you click into your website from a mobile device? If your website transforms into a hot mess on a smartphone, you still have some work to do. These days, it’s expected that your website will be mobile friendly and you need to take this into account with your web development. Online searches through mobile devices are becoming more and more common and you’ll be missing out on a lot of potential customers if your website is slow to load or difficult to navigate. Make mobile compatibility a priority and you’ll be reaching a much bigger audience.

Dilate Digital are Perth web developers who can create a powerful and interactive digital experience. From small business to large organisations, we know that every client is unique and create websites to reflect the personality of your business using the latest web technologies.

For creative Perth web development, speak to the team at Dilate Digital today on 1800 345 283.

Why Facebook Advertising Works

Facebook isn’t just a way to socialise and share pictures of your cat – it’s also a great way to promote your business. If you haven’t considered Facebook advertising, now is the time to start as it’s an effective way of reaching your target audience and engaging with potential customers. Today, let’s look at the reasons that Facebook ads can be so effective.

A low cost option

Advertising can be expensive and businesses need to strike a balance between reaching their intended audience without blowing their budget. Thankfully, Facebook advertising is a relatively low cost option and you can tailor your ad campaign to suit your budget. This means you’re reaching the huge audience present on Facebook without overspending on your advertising budget.

Facebook Advertising Perth

Reach a wider audience

Tapping into Facebook advertising means that you’re reaching a bigger audience, particularly those who use mobile devices. People spend a lot of time of Facebook throughout the day, with many users accessing this platform multiple times, and well positioned ads can increase brand awareness to a large audience compared to other forms of online advertising.

Ability to target your audience

The problem with some forms of advertising is that you have to put your ad out there in the hope it eventually reaches your target audience. Facebook advertising makes the process easier by providing options to target your ads to specific demographics. You can target your ads to a specific gender, marital status, certain interests or location to make it more likely that the Facebook user viewing your ad will be interested.

Make edits easily

Even if you’ve proofread a hundred times, sometimes you just don’t notice a mistake until your ad is live. Luckily, Facebook makes things easy by allowing for quick editing of your ad as required. This means that any issues, such as typos or incorrect links, with your advertising can be rectified quickly.

Increased traffic to your website

Having strategic Facebook ads in place can lead to increased traffic to your website when interested users click on an ad. This means that people who otherwise may not have found your website are made aware of your brand and can be introduced to your product or service. Of course, you need to make sure you have interesting content within your website to give interested users a reason to return.

Provides tracking for your campaign

Even through Facebook ads are relatively inexpensive, you still want to be assured that your campaign is working for your business. To make it easy to keep track of how your campaign is going, Facebook offers a number of metrics such as how many times your ad was shown, the amount of clicks it received and cost data.

At Dilate Digital, we provide Facebook marketing for Perth businesses and help you connect with users to promote your business. Our experience and expertise in social media marketing means that your brand is promoted to your target demographic through carefully developed ads.

For Facebook advertising strategies, contact Perth based Dilate Digital today and we’d be happy to help.

Web design 101: How to Make Your Website Pop

They say that content is king but you also need to have an attractive and accessible website if you want visitors to keep coming back. Your website is the first impression visitors get of your business so you need to make it count. If you’re looking to overhaul the web design for your Perth business, keep reading for our strategies for making your website stand out.

Keep it clutter free

It’s easy to get over excited with your website design and fill up every possible space with pictures, scrollbars and graphics. However, too much clutter can be overwhelming for visitors and they just won’t know where to look. Don’t be afraid of paring things back and leaving some blank spaces on your website. You want visitors to be drawn to important parts of the site such as key content and calls to action.

Web Design Perth

Use high quality images

Invest in high quality professional photographs on your website to add to the visual design. People are drawn to beautiful images and it can make all the difference to invest in quality. If you use stock images, make sure they’re high quality and show up well on the website. If an image doesn’t look professional, don’t use it.

Make it mobile friendly

With people relying on their mobile devices to search the internet, it’s no good having an aesthetically beautiful website which is slow to load or doesn’t display properly on mobile devices. Make sure any web design you go with is also mobile friendly for ease of use or you risk users closing you down pretty quickly.

Use an easy to read font

Although an elaborate, cursive font may look amazing, it can be off-putting to visitors when they have to struggle to make out what the text says. Leave out exotic fonts and instead opt for something that’s easy to read. To test whether you’ve chosen the right font, ask people to have a look at your preliminary design for feedback as to readability.

Don’t go nuts with colour

It can be tempting when designing your website to go for striking colours but you need to make sure your colour scheme doesn’t drown out your content. Make sure your colours don’t clash and experiment with different palettes until you find the right combination.

Consult an expert

Although you can have a go at designing your website yourself through tools such as WordPress, it’s easy to find yourself halfway through the process only to realise you’ve bitten off more than you can chew. Get some preliminary ideas together and approach some website designers for a consultation. They can help to develop your ideas and manage the nitty gritty details of the actual web design.

Whether it’s ecommerce website design or a general business website, Dilate Digital will work with you to develop a unique and user friendly website. Our websites are mobile friendly, easy for you to update and we use the latest technologies to create a design that’s beautiful and functional.

To speak with one of our website designers, contact Perth based Dilate Digital today and we’d be happy to help.

Why SEO is Essential For Perth Businesses

Stand out from the crowd: Why SEO is essential for Perth businesses

If you’re not already on board with an SEO (search engine optimisation) strategy for your Perth business, it’s not too late to get things started. It is all about increasing your visibility in search engine results through a number of strategies and if you want to compete online with other similar businesses, you need to start investing in your SEO or you risk being left behind. Not convinced you need to develop an Search engine optimization strategy for your business? Read on!

Brand awareness and visibility

The online world of business is a competitive one – if users are searching for a particular product or service, chances are that they’ll be left with thousands upon thousands of results. The trick is to make sure your business is right at the top of the search engine results which is where your SEO strategy comes in. Users are impatient and if your business is showing on the second page of search results, you’re very unlikely to be seen. However, with a strong SEO campaign in place, your brand is right up there above the rest of the competition.

A user friendly experience

Any good SEO strategy isn’t just about your website ranking highly in search engine results – it’s also about optimising your website to make it as easy as possible for visitors to navigate. There’s nothing more off-putting to a potential customer than finding themselves in clumsily set out website but a good SEO strategy coupled with strong content means that your website is clear and gives the visitor exactly what they want. Used correctly, SEO will help increase traffic to your website, give credibility to your brand and provide clarity to potential customers.

 If you don’t, the competition will

SEO isn’t going anywhere and if you decide that you don’t want to make it a priority for your business, there will be other businesses that are taking their SEO strategy seriously and will have better visibility above you. The trend towards people using search engines to find products and services will only increase in the digital age, particularly with the increase in mobile devices, so you need to make sure the competition doesn’t leave you behind.

SEO can fit any budget

The great thing about SEO is that you can adjust your strategy to suit your budget. Some businesses may worry that SEO will cost the earth but there are simple and cost effective steps you can take to improve your SEO and reap the benefits of higher search engine ranking.

Dilate Digital is an digital marketing company based in Perth who specialise in digital marketing solutions for your business. No matter the size of your business, we can help to develop your SEO which will increase your visibility and beat the competition. We offer a number of services around keyword analysis, page optimisation and link building and we work with you to develop a targeted strategy.

For more information about how our Search Engine Optimization services can help your Perth business kick goals, contact us today and we’d be happy to help.